Marketing Automation Technical Architect

Stealth IT Recruitment Ltd; Boulogne-Billancourt; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading company in the construction sector is seeking a Digital Marketing professional to establish a new organization in Paris. This position involves implementing marketing technology solutions, leading the proof of concept for new initiatives, and driving growth in digital marketing efforts. Ideal candidates will have significant experience in marketing automation and a knack for data analysis.

Qualifications

• 3+ years of experience in marketing automation technology.
• Strong data analysis skills with understanding of digital marketing.
• Previous experience with marketing automation platforms recommended.

Responsabilités

• Lead the establishment of a new Digital Marketing organization.
• Support selection and integration of marketing tech solutions.
• Propose and implement technological enhancements.

Connaissances

Data analysis

Problem-solving

Project management

Outils

Salesforce Marketing Cloud

Description du poste

Overview

If you’re new to the industry, you might not have heard of them. They provide leading-edge tools, technologies, software and services for the global construction sector. They have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries they operate with a unique direct sales model and generate around 250,000 customer interactions every day.

To further accelerate in digital marketing, they are building a Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital and revolutionize customer interactions.

Essential Duties and Responsibilities

Boost their ability to serve individual customers in the best possible way, via articulated omni-channel/ digitally-enabled campaigns having top-notch technology solutions at the core. Participate in starting up a new Digital Marketing organization, enjoying high freedom to act and delivering global impact. Open, excellent international and cross-functional career prospects in a dynamic environment.

Support selection, configuration and integration of marketing technology solutions (e.g. planning and budgeting, e.g. project management and workflow tools, e.g. content management, …) to better market on multiple channels and automate tasks.

• Lead proof of concept efforts to quickly test and validate solutions to sustain marketing initiatives
• Ensure marketing technology always meets security and legal requirements
• Utilize business analysis and process modeling to establish effective processes around technology solutions (including, but not limited to, data processes and flows between different databases -including CRM system)

Propose and implement continuous technological enhancements:

• Identify new trends and capabilities, articulate business value and assess the technical feasibility of new applications
• Improve the performance and reliability of systems, website usability, and functionality
• Test features for release, manage impact analysis, execute training and drive adoption of new features

Candidate Requirements

• 3+ years of experience in marketing automation technology
• Previous experience using marketing automation platforms (Salesforce Marketing Cloud highly recommended)
• Strong data analysis skills, coupled with a fundamental understanding of digital marketing tactics
• Knowledge of process (re-)engineering
• A practical approach to problem-solving
• Ability to prioritize and manage multiple concurrent tasks or projects

With Engagement Marketing they are actively reshaping the concepts of marketing and sales in the future. And if it were not enough, this will all happen from a newly established global Digital Marketing and sales team, located in a new best-in-class office in Paris/ Boulogne-Billancourt.