Marketing Automation Specialist

PadSplit; Paris; Hybride; USD 20 000 - 30 000; Plein temps

Résumé du poste

A leading company in the digital marketing space is seeking a Marketing Automation Specialist. This role involves executing and optimizing multi-channel campaigns, ensuring high-performing automation flows, and analyzing performance data. The ideal candidate is detail-oriented, tech-savvy, and passionate about digital marketing. You will work collaboratively with creative teams and troubleshoot HTML/CSS issues to enhance user engagement. This contract position offers a competitive salary based on experience and market benchmarks.

Qualifications

• Proficient in HTML/CSS for troubleshooting.
• Experience with A/B testing and interpreting results.

Responsabilités

• Execute multi-channel campaigns across email, SMS, and push notifications.
• Monitor and maintain automation flow performance.
• Conduct A/B testing to optimize engagement.

Connaissances

Detail-oriented

Analytical

Tech-savvy

Prioritization Skills

Formation

Business

Marketing

Engineering

Outils

HTML

CSS

Node.js

Description du poste

The Role We Need:

PadSplit is hiring a Marketing Automation Specialist to support the execution and optimization of multi-channel communication campaigns that drive user engagement and conversion. This role is essential for maintaining high-performing automation flows and ensuring consistent, data-driven communication across email, SMS, push notifications, and other channels.

The Person We Are Looking For:

The ideal candidate is detail-oriented, passionate about digital marketing, and has a strong foundation in business, marketing, or engineering. They should be analytical, tech-savvy, eager to troubleshoot and optimize campaigns, conduct A/B testing, and analyze performance data. The candidate thrives in a collaborative environment and stays updated on industry trends to improve multi-channel marketing efforts.

Here’s What You’ll Do Day-To-Day:

1. Execute multi-channel campaigns: Launch campaigns across email, SMS, push notifications, and other channels to engage users effectively.
2. Manage automation flow performance: Monitor and maintain automation flows to ensure consistent delivery and high performance.
3. Conduct A/B testing: Perform A/B testing to identify strategies that optimize engagement and success.
4. Collaborate on campaign content: Work with the creative team to refine content and visuals for campaigns.
5. Troubleshoot HTML and CSS: Resolve HTML and CSS issues to ensure proper rendering across devices and platforms.
6. Analyze performance data: Interpret data insights to improve marketing strategies.

Here’s What You’ll Need To Be Successful:

• Proficient in HTML/CSS: Strong skills in HTML and CSS to troubleshoot and optimize communications.
• Basic programming knowledge: Understanding of programming; experience with Node.js is a plus.
• Understand email compatibility: Knowledge of email rendering and cross-platform compatibility.
• A/B testing expertise: Experience with A/B testing and interpreting results for improvements.
• Detail-oriented: High attention to detail for accuracy and quality.
• Prioritization Skills: Ability to manage multiple tasks and deadlines efficiently.
• Stay updated on trends: Keep current with multi-channel marketing trends and best practices.

The Interview Process:

1. Application review by the Hiring Manager.
2. Phone screen with the PeopleOps team (~30 minutes).
3. Video interview with the Director of Marketing Automations (~45 minutes).
4. Live assessment and panel interview (~1 hour).
5. Final interview with the Head of Marketing (~30 minutes).
6. Offer if selected.

Compensation: $20,000 - $30,000 per year, based on role scope, market benchmarks, and experience. This is a contract position.