Marketing Automation Solution Architect

Stealth IT Recruitment Ltd; Boulogne-Billancourt; Sur place; EUR 50 000 - 65 000; Plein temps

Résumé du poste

A leading company in the construction sector is seeking a Digital Marketing Specialist to support their new Global Digital Hub in Paris. This role involves utilizing marketing technology solutions, managing projects in Salesforce Marketing Cloud, and enhancing digital marketing strategies. Candidates should have strong experience in marketing automation technology and an understanding of SFMC programming.

Qualifications

• 4+ years of experience in marketing automation technology.
• Experience with Salesforce Marketing Cloud on international projects required.
• Deep understanding of SFMC architecture and programming solutions.

Responsabilités

• Support selection and integration of marketing technology solutions.
• Lead proof of concept efforts for marketing initiatives.
• Propose and implement technological enhancements.

Connaissances

Business Analysis

Data Analysis

Problem Solving

Marketing Automation Technology

Digital Marketing Tactics

Email Marketing Best Practices

Outils

Salesforce Marketing Cloud

AMPScript

SSJS

Description du poste

Overview

If you’re new to the industry, you might not have heard of them. They provide leading-edge tools, technologies, software and services for the global construction sector. They have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries they operate with a unique direct sales model and generate around 250,000 customer interactions every day.

To further accelerate in digital marketing, they are building a Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital and revolutionize customer interactions.

Boost their ability to serve individual customers in the best possible way, via articulated omni-channel/ digitally-enabled campaigns having top-notch technology solutions at the core. Participate in starting up a new Digital Marketing organization, enjoying high freedom to act and delivering global impact. Open, excellent international and cross-functional career prospects in a dynamic environment.

Essential Duties and Responsibilities

Support selection, configuration and integration of marketing technology solutions to enable omni-channel digital-physical marketing at:

• Lead proof of concept efforts to quickly test and validate solutions to sustain marketing initiatives
• Ensure marketing technology always meets security and legal requirements
• Utilize business analysis and process modeling to establish effective processes around technology solutions (including, but not limited to, data processes and flows between different databases -including CRM system)
• Utilize business analysis and process modeling to establish effective processes around technology solutions (including, but not limited to, data processes and flows between different databases -including CRM system)

Propose and implement continuous technological enhancements:

• Identify new trends and capabilities, articulate business value and assess technical feasibility of new applications
• Improve the performance and reliability of systems, website usability and functionality
• Test features for release, manage impact analysis, execute training and drive adoption of new features

Candidate Requirements

• 4+ years of experience in marketing automation technology
• Experience with Salesforce Marketing Cloud (SFMC) on medium/ large-scale international projects is required
• Deep understanding of SFMC architecture, abilities and limitations: certifications “Salesforce Marketing Cloud Certified Consultant” and “Salesforce Marketing Cloud Certified Developer” are desirable
• Deep understanding (not necessarily practical experience) of use cases for programming languages in SFMC
• Working knowledge of SFMC programming solutions: AMPScript, SSJS (and AMPScript vs SSJS), API methods, security best practices
• Strong knowledge of SFMC security and email marketing best practices
• Understanding of and practical experience with integration solutions for SFMC
• Ability to understand complex requirements, define & defend solution design and either directly implement or pass to technical architect
• Review solution design of other technical/solution architects to assure consistent implementation approach
• Assure that more general optimization/platform development topics are not overlooked
• Ability to structure and implement / improve / manage QA and testing processes
• Strong data analysis skills, coupled with some understanding of digital marketing tactics
• Knowledge of process (re-)engineering
• Practical approach to problem solving
• Ability to prioritize and manage multiple concurrent tasks or projects

With Engagement Marketing they are actively reshaping the concepts of marketing and sales in the future. And if it were not enough, this will all happen from a newly established global Digital Marketing and sales team, located in a new best-in-class office in Paris/ Boulogne-Billancourt.