Marketing Automation Manager

Forterro │ FR; Caen; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Forterro │ FR is seeking a Marketing Automation Manager to lead the email marketing strategy and enhance performance across the business. This role develops new methodologies and defines objectives while collaborating with various teams and communicating with senior leadership on operational improvements.

The ideal candidate will have extensive experience in email marketing operations, know systems like HubSpot and Pardot, and possess strong communication skills to influence stakeholders.

Qualifications

• Extensive experience in Email marketing operations, building strategies and creating first-in-class email journeys.
• Strong knowledge of marketing technology and email journey systems.
• Track record of improving performance across multiple products and languages.

Responsabilités

• Lead the development of new email marketing concepts and methods.
• Define objectives for the email marketing channel and ensure measurable outcomes.
• Influence stakeholders and communicate with senior leadership on strategic matters.
• Oversee improvements to email marketing operations and technology.

Connaissances

Email marketing operations

HubSpot

Pardot

Marketing technology

Communication skills

Analytical skills

Description du poste

The Marketing Automation Manager leads advanced email marketing strategy and delivers improvements that drive performance across multiple areas of the business. The role develops and promotes new methodologies within the specialty area and defines objectives. The Marketing Automation Manager influences stakeholders across functions, communicates with senior leadership on technical and strategic topics and ensures alignment with wider business goals. The role solves complex operational problems using deep expertise and analysis and improves systems and processes at scale.

Department: Marketing

Employment Type: Permanent

Location: Royaume‑Uni, Londres

Responsibilities

• Lead the development of new Email marketing concepts and methods that advance marketing performance.
• Define objectives for Email marketing channel and ensure measurable outcomes.
• Influence stakeholders to adopt new operational practices, methodologies and approaches.
• Communicate with senior leadership on matters of technical and strategic importance.
• Lead improvements to email marketing operations, systems, processes and tools across multiple areas.
• Oversee advanced demand funnel optimisation and performance measurement.
• Collaborate closely with Field Marketing and COE teams to ensure alignment and collaboration.
• Guide enhancements to Email marketing technology platforms and ongoing A/B testing.
• Lead on strategy, planning, build and report channel performance and optimisation.
• Anticipate operational needs and drive actions to improve efficiency and first in class performance.
• Support the creation of best in class Marketing Automation and Operations function.
• Support wider marketing teams in campaign creation and deployment.

Skills, Knowledge & Expertise

• Extensive experience in Email marketing operations, including building strategies, creating first-in-class email journeys at every stage of the prospect funnel.
• Extensive knowledge of building email journey using systems such as HubSpot, Pardot.
• Recognised subject matter expertise in marketing technology, performance and operational frameworks.
• Ability to create and promote new methodologies and operational approaches.
• Strong communication and influencing skills, including the ability to work with senior leadership.
• Ability to analyse and optimise complex technical and operational issues across.
• Proven track record of independently leading complex projects with strong judgement.
• Experience improving email performance and processes for multiple products and multiple languages.