Marketing Analyst

iFIT; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Une entreprise de remise en forme innovante, iFIT, recherche un Analyste Marketing pour renforcer son équipe en Europe. Le candidat idéal doit posséder de solides compétences analytiques et une expérience dans le marketing digital pour maximiser les performances des campagnes. Ce rôle implique d'analyser les données clients et les tendances du marché tout en travaillant en étroite collaboration avec des équipes diverses pour favoriser une approche de décision axée sur les données.

Qualifications

• Expérience en e-commerce ou entreprise DTC souhaitée.
• Compétences en communication en français et en anglais.
• Intérêt pour le fitness et le bien-être est un plus.

Responsabilités

• Analyser les données marketing pour optimiser les stratégies.
• Surveiller les KPIs et formuler des recommandations.
• Collaboration avec différentes équipes pour une prise de décision basée sur les données.

Connaissances

Analyse de données

Suivi des indicateurs de performance

Compétences en marketing digital

Formation

3+ ans d'expérience en marketing analytique

Outils

Google Analytics

Tableau

Power BI

SQL

Description du poste

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are seeking a Marketing Analyst based in Europe to support data-driven decision-making and optimize marketing strategies in the region. In this role, you will be responsible for analyzing customer data, campaign performance, and market trends to improve acquisition, retention, and overall marketing effectiveness. This position requires strong analytical skills, experience with marketing metrics, and the ability to translate insights into actionable strategies.

ROLE COMMITMENTS

• Daily monitoring of ongoing paid media, CRM acquisition, and DTC activity to deliver performance diagnoses, optimization insights, and efficient revenue growth solutions
• Drive iFIT market share growth in France, UK, and Germany by combining strong analytics skills, knowledge of the digital marketing ecosystem, and intelligent review of market competitors and industry trends
• Liaise with colleagues globally to co-develop best practice and solve challenges together, actively participate in weekly business performance reviews
• Be able to deliver on aggressive YoY growth commitments

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Data Analysis & Reporting: Gather, analyze, and interpret marketing data to assess campaign performance and customer trends.
• Marketing Performance Tracking: Monitor KPIs across digital, social, and CRM channels, providing recommendations for optimization.
• Customer Insights: Work with our global research and insights team to develop segmentation strategies and customer profiling to enhance targeting and improve personalization efforts.
• Market Research: Review competitive analyses and consumer behavior studies to inform marketing strategies.
• A/B Testing & Experimentation: Design, deploy, and analyze experiments to improve marketing effectiveness, message testing, and conversion rates.
• Collaboration: Work closely with the paid media, creative, CRM, and DTC teams to ensure holistic data-driven decision-making.
• Dashboard Creation: Develop and maintain reports and dashboards for stakeholders, ensuring communication transparency and efficiency.

EDUCATION and/or EXPERIENCE

• Experience: 3+ years in marketing analytics, digital marketing, or a related field, preferably in a DTC, e-commerce, or subscription-based business.
• Technical Skills: Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or SQL.
• Data-Driven Mindset: Strong analytical skills with the ability to interpret data and provide actionable insights.
• Market Expertise: Understanding of the French consumer landscape and digital marketing trends.
• Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Communication: Strong written and verbal communication skills in French and English.
• Passion for Fitness: A strong interest in fitness, wellness, or sports is a plus.