Market Lead

Waypoint AI; Paris; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

Join a high-potential startup as the first go-to-market hire, where you'll create reliable channels for sales-qualified lead generation. Collaborate closely with founders and leverage automation tools to build a scalable go-to-market engine. This role offers the chance to shape the company's growth while working on cutting-edge technology in a competitive landscape. With strong support from experienced founders, you will have the opportunity to drive impactful changes and grow alongside the company, making it an exciting opportunity for driven and entrepreneurial individuals.

Prestations

Competitive salary

Equity package

Travel to Prague

Flexible work environment

Qualifications

• Experience in demand generation within a software organization.
• Comfortable with automation tools and basic coding skills.

Responsabilités

• Drive SQL generation through inbound or outbound campaigns.
• Design, test & iterate new channels and strategies.
• Implement AI-native automation tools to scale impact.

Connaissances

Lead Generation

Automation Tools

Proactive Communication

Entrepreneurial Mindset

Outils

LinkedIn Sales Navigator

Phantombuster

Hubspot

Clay

MadKudu

Hightouch

Description du poste

Company Overview : Waypoint AI helps support and engineering teams manage escalations faster and more effectively. By automating triage, investigation, and resolution, we eliminate false positives, speed up resolution times, and prevent repeat issues—without changing existing workflows. Our customers are software companies with large engineering teams who care deeply about product reliability and developer productivity. We’ve got runway for the next few years and we’re investing in transitioning from founder-led sales to building a proper go-to-market engine that is ready to scale.

Job Overview : As our first go-to-market hire, you'll be accountable for creating 1-2 reliable channels for sales-qualified lead generation, as defined as decision-makers within our target market who have demonstrated explicit interest in discovering how Waypoint AI solve their current problems. You'll inherit our existing founder-led sales automation setup (LinkedIn Sales Navigator, Phantombuster, Hubspot, etc.) and explore new tools (Clay, MadKudu, Hightouch, etc.) and channels like paid LinkedIn campaigns, webinars, referral programs to build a scalable go-to-market engine. You'll collaborate closely with the co-founders and our founding designer, measuring progress in days while building for where we want to be in the coming quarters. You’ll have regular access to prospect and customer calls, our investor & founder network, and a budget for tools & campaigns to support your experiments.

Responsibilities :

• Drive SQL generation through inbound or outbound campaigns.
• Design, test & iterate new channels, experiments, messages & strategies.
• Implement AI-native automation tools, copilots & agents that will help to scale your impact and and our go-to-market engine.
• Report weekly on pipeline generation and its evolution.
• If you have strong convictions around testing and owning messaging (website, campaign assets, etc.), we’ll support you. Otherwise, you’ll lean on the founders who are quite comfortable in this area.

Qualifications :

• The ideal candidate has been accountable fordemand generation within a software organization in the past.
• The ideal candidate will also be comfortable with leveraging, choosing, and implementing automation tools; rudimentary / vib e-coding is a plus insofar as it shouldn’t limit your ability to execute your ideas.
• The ideal candidate is a founder at heart - past- and future-founders welcome - and sees this opportunity as a way to prove themselves in an early stage role as well as see up close how early stage founders go from a handful of customers to $100M in ARR.
• In whatever format works for you, you’re a proactive communicator - Loom videos, audio messages, long text prose, or spreadsheets / charts.
• Driven, entrepreneurial mindset with a bias for action and short-term progress.

What Makes This Role Exciting :

• This is an opportunity to be the first go-to-market hire at a high-potential startup that already has a product, customers in production and runway for the next few years.
• You’ll get to define & shape our initial go-to-market engine with strong support from founders who each have 10+ years in go-to-market, product & engineering respectively.
• As we grow, you’ll have the opportunity to do the same - build a small team of equally ambitious future founders under you, take on new challenges across the org. or work on future strategic problems.
• You’ll be working on a category-defining product with cutting-edge technology - we’re early to market, but we expect intense competition once incumbents figure out what we’re up to and see how excited our customers are about what we’ve built.
• We’re not looking to build an army of marketing managers & SDRs. We’re building an AI-native organization where smart & ambitious builders are augmented by AI agents that do the busy work for them so they can solve strategic problems.
• Competitive salary and equity package
• Option to travel to Prague regularly (±once per quarter) to get face-time with our engineering team.