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Market Intelligence Manager

Adfors

Courbevoie

Sur place

EUR 50 000 - 70 000

Plein temps

Il y a 13 jours

Résumé du poste

A leading construction materials company is seeking a Market Intelligence Manager to provide strategic market insights and actionable recommendations globally. Key responsibilities include market analysis and research, supporting budget preparation, and enhancing marketing intelligence tools. The ideal candidate will have excellent analytical and communication skills and experience in leveraging market data for strategic decisions.

Qualifications

  • Excellent analytical skills to interpret market data and trends.
  • Strong communication skills for stakeholder engagement.
  • Proven experience in marketing intelligence tools.

Responsabilités

  • Gather and analyze market data to influence strategic decisions.
  • Conduct market research on target segments and countries.
  • Lead new market studies in collaboration with team.
  • Manage marketing intelligence tools and ensure user experience.
  • Support legal and EU affairs related to market activities.

Connaissances

Market analysis
Competitor analysis
Market research
Strategic planning
Data management
Description du poste
Overview

Part of Saint-Gobain Construction Fabrics Performance Segment, the Market Intelligence Manager will play a key role in providing strategic market insights and actionable recommendations on business growth opportunities for our teams worldwide.

Responsibilities
  • Market and Competitor Analysis: Gather, organize and analyze market data; track industry trends to influence strategic decisions; regularly review and analyze information from markets and competitors to assess market conditions and identify potential business opportunities or threats.
  • Market studies: Conduct market research on target market segments and countries; lead new market / applications study in collaboration with our BU / regions teams; for on-demand ad-hoc market studies, guide our teams in scoping, brief elaboration, external agencies selection, and market sturdy delivery for optimized recommendations.
  • Share outcomes and conclusions to internal stakeholders to ensure best practice sharing.
  • Budget & Strategic Plan Support: Lead the preparation, support, and review of market data for budget and plan, in alignment with the other Performance segments and the Group; monitor and provide regular updates on trends throughout the year; provide guidance and support in the development of business & marketing strategies.
  • Marketing intelligence tools and processes: Work closely with IT to contribute to improving efficiency and user experience of our marketing intelligence tools; provide dedicated training to our teams with new market data / tools available to them; central management of Master Data on Customers / Products perimeters with the animation of a community of regional data owners (PM, sales in the regions) for alignment, cleaning and enhancing usage of data.
  • Legal and EU affairs: Support the team in anti-dumping procedures, export controls.
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