Market Development Manager Animal Nutrition (EMEA)

TN Netherlands; Paris; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

A forward-thinking company is seeking a Market Development Manager to drive growth initiatives in the Animal Nutrition sector. This role involves developing customer relationships, executing marketing strategies, and managing campaigns to maximize the impact of innovative solutions in swine and poultry health. The ideal candidate will have extensive B2B experience, a strong marketing background, and the ability to influence and collaborate across teams. Join this dynamic team and contribute to shaping the future of animal nutrition with your expertise and vision.

Qualifications

• 7+ years of B2B experience in the Animal Nutrition industry.
• Proven marketing experience with a track record of achieving results.

Responsabilités

• Conduct market assessments to identify gaps and opportunities.
• Develop and execute go-to-market activation plans.

Connaissances

Marketing Skills

Communication Skills

Value Proposition Development

Influencing Skills

Business Case Building

Formation

Degree in Animal Science

MBA or Marketing Degree

Outils

Salesforce

Marketing Tools

Description du poste

Job Description:

This role involves driving growth initiatives within the strategic marketing plan, specifically for monogastric gut health applications in swine and poultry. The Market Development Manager will develop and execute pipeline growth initiatives, tailor activation plans, develop new customer relationships, and oversee offers that meet customer needs within the assigned segments. The role also leads cross-functional market activation efforts to maximize the positioning of Eastman's additive solutions in the Animal Nutrition industry.

Typical tasks and responsibilities include:

1. Conduct market assessments to identify gaps and opportunities.
2. Develop a pipeline of customer and prospect opportunities alongside sales and technical teams.
3. Define and execute go-to-market activation plans, ensuring the marketing mix is aligned.
4. Identify and prioritize strategic opportunities.
5. Develop offers that address unmet needs with current and future product lines.
6. Manage marketing campaigns and coordinate with the communications team for successful execution.
7. Prioritize growth opportunities through offer or product development.
8. Collaborate with sales on customer relationships and partnership development.
9. Manage the full marketing process from opportunity assessment to launch and evaluate effectiveness.
10. Develop value propositions and work with partners to demonstrate customer value.
11. Set value-based pricing strategies for offers.
12. Train sales and application teams on value propositions and distribution channels.

Qualifications and Experience:

• Degree in Animal Science, Animal Nutrition, or Veterinary Medicine required.
• MBA or Marketing degree, or proven marketing experience.
• At least 7 years of B2B experience in the Animal Nutrition industry, preferably with additives.
• Experience in executing marketing strategies and plans.
• Track record of achieving results without direct authority.
• Strong marketing skills and familiarity with marketing tools.
• Experience in value proposition development and value pricing.

Skills and Competencies:

• Proficiency in marketing tools and building business cases.
• Experience in product launches and marketing campaigns.
• Familiarity with Salesforce and lead management.
• Knowledge of stage-gate processes and value pricing.
• Excellent communication and influencing skills.