Marcom Strategy Lead, France

Apple; Paris; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

Ein innovatives Unternehmen sucht einen herausragenden Strategy Lead für sein französisches Marcom-Team. In dieser Schlüsselrolle gestalten Sie die Zukunft des Unternehmens in Frankreich und beeinflussen Initiativen über die gesamte Kundenreise. Sie bringen eine Leidenschaft für die Marke mit und nutzen Ihre tiefen Einblicke in den Verbrauchermarkt, um Wachstumschancen zu identifizieren. Arbeiten Sie mit einem inspirierenden Team zusammen, um die besten Marketingkommunikationen zu entwickeln und die Verbindung zwischen Apple und den Kunden in Frankreich zu vertiefen. Wenn Sie bereit sind, Ihre Karriere auf die nächste Stufe zu heben, ist dies die perfekte Gelegenheit für Sie.

Qualifications

• Erfahrung in der Marketingstrategie, insbesondere im Bereich Verbrauchertechnologie.
• Fähigkeit, cross-funktionale Teams zu leiten und zu inspirieren.

Responsabilités

• Entwicklung eines tiefen Verständnisses für die Dynamik des Geschäfts von Apple.
• Leitung der Entwicklung eines jährlichen französischen Marketingplans.

Connaissances

Marketingstrategie

Analytisches Denken

Kommunikationsfähigkeiten

Führungskompetenz

Kulturelles Verständnis

Description du poste

The role you're looking at is part of the Marketing Communications (Marcom) group at Apple. Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and create the world’s best marketing communications in support of our amazing products. We're not engineers here at Marcom, but we share the same goal - to make everything we touch beautiful and elegantly simple.

We are seeking an exceptional Strategy Lead for our French Marcom team. This role is critical in shaping the future of Apple in France, and will impact initiatives across the entire customer journey, both direct and indirect. The successful candidate will possess a deep understanding of the consumer technology landscape and a passion for the Apple brand, and will confidently surface and execute opportunities to help grow Apple’s business and brand in France.

In partnership with the market’s Geo Lead and other Marketing / Sales peers, you will develop a deep understanding of channel, European partner dynamics and sales priorities. You will mine insights and have your finger on the pulse of the local zeitgeist in terms of partners, business, political, consumer and marketplace dynamics. You will translate these insights into opportunities and actionable briefs to partner agencies and internal creative teams.

As part of our team you will be supported by inspirational peers and colleagues from around the world, as you contribute to our continued success. If you’re looking for a place to do the best work of your life, this is it. Join us. We can’t wait to see what you will do!

Key Qualifications :

1. Proven experience in marketing strategy, preferably in the consumer technology sector.
2. Strong understanding of the French market and cultural nuances.
3. Excellent analytical and strategic thinking skills.
4. Experience in working with cross-functional teams and external partners.
5. Ability to lead and inspire project teams.
6. Superior communication and presentation skills in both French and English.

Description :

1. Insight and Analysis: Develop a deep understanding of the dynamics of Apple's business, the consumer technology category, our audiences, and their relationship with Apple and its products. Analyze and understand consumer journeys across our direct and indirect channels. Synthesize various inputs, including internal and third-party data sources and primary / secondary research, to construct a clear picture of the market opportunity.
2. Opportunity Identification: Identify key opportunities to grow Apple's business in France and deepen the cultural connection with the Apple brand. Employ an always-looking mentality for opportunities within and outside of a formal planning process.
3. Strategic Planning: Lead the development of an annual French marketing plan in cooperation with Product Marketing and PR teams. Create a plan to prioritize key opportunities and identify potential initiatives across all Apple touchpoints, acting as a tangible scope of work for the coming year.
4. Creative Development: Write and execute initiative and creative briefs for local initiatives. Collaborate with partner agencies and act as a strategic guide for creative development. Inform briefs with necessary primary research.
5. Strategic Leadership: Guide a multi-functional marketing team – in partnership with a Brand and Channel Lead, Corp Comms Lead, and a Product Marketing Lead – to marketing excellence in France. Additionally, function as a leader within the broader strategy and Marcom network to develop best-in-class cases that can impact Apple’s presence around Europe and the rest of the world.

Additional Requirements :

Fluency in English and French is a key requirement.