Manager crm salesforce (h/f)

JR France; Saint-Germain-en-Laye; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une entreprise innovante recherche un Manager CRM Salesforce pour diriger les stratégies d'acquisition et d'engagement client sur le marché français. Le candidat idéal a une expérience solide de plus de 4 ans en marketing CRM avec une passion pour le pouvoir transformateur du fitness. Cette position offre l'opportunité de travailler au sein d'une équipe dynamique pour maximiser la valeur client et développer des campagnes pertinentes.

Qualifications

• 4+ années d'expérience en CRM et marketing.
• Compétences en plateformes CRM et outils d'analyse.
• Excellentes compétences en communication en français et anglais.

Responsabilités

• Développer et exécuter des stratégies CRM multicanaux.
• Planifier et optimiser des campagnes par email et notifications.
• Analyser les KPIs CRM et optimiser les stratégies en continu.

Connaissances

Analyse des données

Marketing par courriel

Segmentation client

Collaboration

Créativité

Formation

Bac+3 ou supérieur en marketing ou domaine connexe

Outils

Salesforce

Braze

HubSpot

Description du poste

Social network you want to login/join with:

Manager crm salesforce (h/f), saint-germain-en-laye

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Client:

iFIT

Location:

saint-germain-en-laye, France

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

319272738044352921632760

Job Views:

3

Posted:

29.05.2025

Expiry Date:

13.07.2025

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Job Description:

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.We are seeking a CRM Manager, Acquisition to drive customer engagement and growth in Europe. In this role, you will be responsible for designing, executing, and optimizing CRM campaigns that convert leads into loyal customers. You will leverage data-driven insights to enhance the customer journey, improve retention, and maximize lifetime value. This position requires a strategic thinker with hands-on expertise in CRM, lifecycle marketing, and customer segmentation.ROLE COMMITMENTSBuild out lead gen capture in collaboration with DTC website team to increase CRM leads file for UK, France, Germany, and SpainIncrease CRM-driven DTC revenue by 10% YoYStandardize CRM journeys, leveraging best practices from Americas CRMESSENTIAL DUTIES AND RESPONSIBILITIESLead CRM Acquisition Strategy : Develop and execute multi-channel CRM strategies to engage, nurture, and convert prospects into subscribers and customers.Email & Mobile Marketing : Plan, create, and optimize email, push notification, and SMS campaigns tailored to the French market.Customer Segmentation & Personalization : Utilize behavioral data and predictive analytics to deliver targeted and personalized messaging.Lifecycle Campaigns : Implement automated workflows and drip campaigns that align with customer touchpoints and drive conversion.Performance Analysis : Track key CRM KPIs, including open rates, conversion rates, and customer retention, and continuously optimize strategies based on data insights.Cross-functional Collaboration : Work closely with the global CRM team, digital marketing, product, and sales teams to align CRM efforts with broader acquisition initiatives.A/B Testing & Optimization : Test different messaging, creative, and segmentation approaches to enhance campaign performance.Compliance & Deliverability : Ensure all communications adhere to GDPR regulations and email deliverability best practices.EDUCATION and/or EXPERIENCEExperience : 4+ years in CRM, lifecycle marketing, or customer engagement, preferably in a DTC, e-commerce, or subscription-based business.Technical Skills : Proficiency in CRM platforms (Braze, Salesforce, HubSpot, or similar), email marketing tools, and analytics platforms.Data-Driven Mindset : Strong analytical skills with the ability to translate insights into actionable strategies.Market Expertise : Deep understanding of the French consumer landscape and digital marketing trends.Project Management : Ability to manage multiple campaigns simultaneously in a fast-paced environment.Communication : Strong written and verbal communication skills in French and English.Passion for Fitness : A strong interest in fitness, wellness, or sports is a plus.