Key Account Marketing Manager - German Speaker

The Retail Partnership Ltd; Paris; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

A leading company in the sports and lifestyle industry is seeking an Account Marketing Lead in Paris. The role focuses on driving marketing strategy for key accounts and managing relationships with strategic partners. Ideal candidates will possess a Bachelor's degree, fluent German, and experience in account marketing. This position offers a blend of strategic leadership and hands-on collaboration with various teams to enhance brand presence and effectiveness in the market.

Qualifications

• Fluent in German at business level.
• Previous experience in trade/account marketing.
• Strong background in account and online marketing management.

Responsabilités

• Lead marketing strategy and seasonal initiatives for key European accounts.
• Manage annual marketing budget with resource allocation.
• Collaborate with cross-functional teams on campaign messaging.

Connaissances

Fluent German

Strategic thinking

Project management

Communication

Formation

Bachelor's degree in Marketing

Communications

Business

Description du poste

Reebok Europe are looking for an Account Marketing Lead, you will be directly reporting to the Head
of Marketing and will be the key point of contact for a specific area/territory, managing relationships
with strategic business partners and key accounts across the sport and lifestyle offence.
We are looking for growth driven candidates, with passion for the brand, community and product
first mind-set.


Main Responsibilities will include:

Lead marketing strategy and seasonal initiatives for key European accounts

Develop tailored strategies aligned with brand goals and seasonal plans

Create and execute campaigns across digital, social, retail, and experiential channels

Manage cross-functional teams and agencies on content, media, influencers, training, and activations

Collaborate with PR, social, and creative teams to brief and align on campaign messaging

Track and analyse performance to improve results, ROI, and overall effectiveness

Manage annual marketing budget with clear resource allocation and financial accountability

Person Specifications:

Fluent in German at business level, with a Bachelor's degree in Marketing, Communications, Business, or a related field

Previous experience in trade/account marketing or managing retail brands, ideally within sports, fashion, or lifestyle sectors

Strong background in account and online marketing management, with experience working with platforms such as Zalando and About You

Excellent strategic thinking, project management, and communication skills, with the ability to handle multiple campaigns simultaneously and a deep understanding of consumer behaviour and market trends

Highly collaborative, with strong interpersonal skills; experienced in leading brand plans across marketing, sales, and merchandising to deliver tailored, best-in-class product campaigns