Junior Mobile CRM Activation Specialist - (Apprenticeship) (F/M/X)

FAIRMONT; Issy-les-Moulineaux; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Accor recherche un stagiaire Junior mobile CRM activation specialist à partir de septembre 2024. Ce rôle vous permettra d'acquérir une expérience pratique en gestion de campagnes CRM tout en travaillant dans un environnement international dynamique. Vos responsabilités comprendront la gestion de campagnes et l'utilisation de Salesforce, vous offrant l'opportunité d'élargir vos compétences dans le domaine du marketing numérique.

Prestations

Télétravail et flexibilité des horaires

Vouchers repas de 10€

Assurance santé à 50% financée par Accor

Sustainable Mobility Package jusqu'à 600€

Programme de bénévolat d'une journée par an

Qualifications

• Étudiant en Master avec intérêt pour le CRM.
• Fluente en anglais.
• Capacités en gestion de plusieurs projets.

Responsabilités

• Gérer des briefs de campagne et créer des campagnes Push Web.
• Paramétrer des tests A/B et rapporter les performances post-envoi.
• Utiliser Salesforce Marketing Cloud pour des campagnes multilingues.

Connaissances

Organisation

Proactivité

Motivation pour le CRM

Formation

Master

Outils

Microsoft Office

Description du poste

Company Description

"Leading the hospitality revolution", Accor is more than a hotel group.

With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities.

Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.

Join our dynamic ALL Loyalty team to contribute to exciting projects across multiple touchpoints. This internship is a great opportunity to gain hands-on experience in project coordination, content marketing, internal & external communications, and customer satisfaction analysis — all within an international hospitality group.

Job Description

Accor is looking for a Junior mobile CRM activation specialist starting from September 2024, as part of CRM activation on our mobile channels.

This position allows you to understand the field of CRM and to learn to use Salesforce Marketing Cloud and Batch solutions.

Job description :

• Campaign brief management (channels, targeting, message, personalization…)
• Creation of Push Web campaigns in our tool Batch
• Creation of Push App, SMS and WhatsApp in Salesforce Marketing Cloud
  • Creation of targeting and campaigns content in +17 languages
  • Carrying out tests and sending proofs
  • Setting up the sending
• Set up of A/B tests, in a test & learn approach
• Managing post-sending performance reporting & identifying recommendations
• Best practices, benchmarks sharing.

Qualifications

You are a student for a master’s degree:

• You are fluent in English and are able to work in an international environment
• You are motivated and have a strong interest for CRM
• You are rigorous, organized, proactive, and can manage several projects at the same time
• You have a strong knowledge of Microsoft Office pack (especially Excel and PowerPoint)

Additional Information

Accor dares to impact:

• the world
• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.
• your career:
• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.
• Specifically, at Accor Tech & Digital:
• Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces.
• Every Wednesday afternoon, dedicate your time to deep work and personal development.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications.
  

and also,

• ALL - Heartist Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to €600 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).
• €10 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.
  

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.

We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!

#accortechdigital