Internship or work-study position: B2B Marketing/Communications Manager

Paratronic; Reyrieux; Hybrid; EUR 7,800 - 12,000; Full time

Job summary

PARATRONIC recherche un(e) stagiaire ou alternant(e) en Marketing Communication pour rejoindre son département marketing. Vous contribuerez à la stratégie de contenu et au déploiement digital, en fort contact avec les équipes R&D et commercial, et vous participerez à des showsrooms et à des salons B2B.

Vous travaillerez dans une structure familiale et orientée innovation, située à Reyrieux, et vous développerez des compétences en SEO, content marketing et gestion de outils marketing.

Qualifications

• Stage ou alternance en Marketing Communication ou équivalent.
• Intérêt pour le marketing digital et la communication B2B.

Responsibilities

• Analyser les indicateurs SEO/SMO/SSI et proposer des actions correctives.
• Promouvoir la marque et assurer les activités sur les réseaux sociaux.
• Gérer les emailing, newsletters, site web, blog et sites partenaires.
• Créer du contenu numérique optimisé pour le SEO.
• Organiser showrooms et salons B2B.
• Participer à la stratégie et à la mise en œuvre du lancement produit.

Skills

Communication interpersonnelle

Organisation et rigueur

Créativité

Esprit d'équipe et service client

Rédaction et storytelling

Gestion de projets

Anglais technique (basique)

Tools

WordPress

Google Suite

Canva

Job description

Internship or work-study position: B2B Marketing/Communications Manager

Internship or work-study Marketing Communication

Located in Reyrieux in the Ain department, PARATRONIC develops and manufactures instrumentation solutions for the water cycle and natural risk management. As part of its development, the company is looking to expand its marketing communications department.

• Analysis of SEO / SMO / SSI indicators and recommendation of performance indicators and corrective actions.
• Brand promotion.
• Social networking activities.
• Management of e-mailing, newsletter, website, blog, partner sites.
• Creation of SEO optimised digital content.
• Organisation of showrooms and B2B fairs.
• Participation in product launch strategy and operational implementation.

Culture

• Team spirit
• Responsiveness and flexibility

PARATRONIC's Marketing Department offers a 4 to 6 month internship or work-study program for a Communications and Marketing Officer. You'll be working in a family business on a human scale.

This company, with a strong spirit of innovation, designs, develops and manufactures technical and connected products that are very involved in the preservation of theenvironment.

What :

• You will participate in the product launch strategy and in the operational implementation of the brand strategy (brand content).
• You propose and implement a content strategy and the resulting changes to the website.
• You manage the sales support tools (installation, technical and commercial documentation, trade fairs, POS material, goodies, brochures, etc.)

How to :

• by taking up the existing methodological tools and documenting the new actions carried out.

With whom :

• in collaboration with people from different departments (R&D, sales, production).

How to be

• Interpersonal communication, interpersonal skills, teamwork and customer service skills.
• Organised, rigorous and flexible, you are able to work independently.
• You are creative and curious, and are able to make proposals.
• Reflective, you know how to look at the big picture.

Technical Communication

• Mastery of tools: Office/ Adobe pack, WordPress, Google Suite (Analytics; Ads ...) / CANVA
• Proven writing skills

Technical Marketing

• Mastery of tools: benchmark and market studies (price, product/service, media, distribution, local, international), segmentation, persona. Planning, retroplanning,
  media planning ...
• Operational implementation according to the definition of the mix.

Internship or work experience

4 to 6 months (internship)

1 to 2 years depending on profile (work-study)

Inclusive job offer, open to all.

Need a ride.