International Category Manager - Baking Industry (W/M)

Lesaffre; Hauts-de-France; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

Une entreprise familiale prospère et mondiale recherche un Responsable de Catégorie International pour renforcer son approche client dans l'industrie de la boulangerie. Dans ce rôle clé, vous aurez l'opportunité de structurer et de former des équipes de vente et de marketing à l'échelle mondiale, tout en développant une connaissance approfondie des clients et des consommateurs. Vous participerez à la définition des offres de produits et des plans marketing, tout en soutenant le lancement de nouveaux produits. Rejoignez une équipe dynamique et engagée à nourrir et protéger notre planète, tout en évoluant dans un environnement international stimulant.

Prestations

Environnement international

Sens de l'accomplissement

Engagement envers la planète

Qualifications

• Plus de 8 ans d'expérience en gestion de comptes clés dans un environnement B2B international.
• Compétences en marketing en ligne et hors ligne, avec une expérience en CRM.

Responsabilités

• Structurer et coordonner les équipes de vente et de marketing pour le secteur de la boulangerie.
• Évaluer les besoins des clients et proposer des solutions adaptées.

Connaissances

Gestion de comptes clés

Marketing stratégique

Gestion de projet

Compétences interpersonnelles

Négociation

Analyse de marché

Compétences en communication

Formation

Diplôme en Commerce/Marketing

Outils

CRM

Outils de marketing omnicanal

Description du poste

Company Description

A key global player in fermentation for more than a century, Lesaffre, with a 2,7 billion euro turnover, and established on all continents, counts 11,000 employees and more than 96 nationalities. On the strength of this experience and diversity, we work with customers, partners and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms.

To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

Lesaffre – Working together to better nourish and protect the planet.

Job Description

As a leading player in the fermentation industry, the Lesaffre Group, as part of its customer-centric approach, aims to strengthen its B2B key accounts business. Within the International Marketing Department and under the supervision of the International Customers & Services Marketing Director, you will create the role of International Category Manager - Baking Industry. Your mission will be to support the Regions in their strategy to accelerate the development of our business with our industrial bakery customers.

Your role will be to structure, coordinate, and train the sales and marketing teams of the baking industry segment worldwide (50 subsidiaries across all continents). Specifically, you will:

• Ensure the monitoring of strategic customer relationships in collaboration with the Key Account Managers (KAMs).
• Understand and analyze customer needs, and propose tailored solutions in coordination with the Baking Centers network.
• Participate in defining the commercial policy and key account plans with the KAMs.
• Coordinate the sales (KAMs, sales engineers) and project (project managers) teams to ensure the successful execution of key account plans.
• Participate in major commercial negotiations in close collaboration with KAMs.

Develop customer and consumer knowledge:

• Evaluate and anticipate customer needs to propose new development opportunities to the Baking Regions.
• Structure and conduct competitive monitoring, ensure data tracking, trends, and coordinate or commission market studies (customer journeys / diagnoses on the industrial segment / formulate recommendations / Share market data insights).

Define the product/service offering and marketing plan with the Regions:

• Support the Regions in creating their "industry" product offering and associated services in coordination with the product teams and the Baking Center.
• Evaluate existing and future business models, including the evolution of digital sharing platforms.
• Support the Regions in the development, definition, and implementation of their Marketing/Sales plans, objectives, and KPIs for the industrial segment.

Support the Regions in the market launch of products:

• Develop "phygital" launch plans in coordination with KAMs, product/brand managers, the Marketing Communication team, and the Baking Center.
• Provide the Regions with product/service launch kits.
• Define training needs for the sales teams and support the implementation.
• Propose methods and dashboards to the Regions to monitor the performance of new product launches.

Qualifications

• Degree in Business/Marketing from a Business school, with over 8 years of experience as an International Key Account Manager or Industry Manager in an international B2B environment.
• Proven experience in sales and marketing, both strategically and operationally, preferably in the agri-food sector.
• Proficient in all aspects of On & Off-line Marketing, CRM implementation/adoption, and management of omnichannel development plans.
• Experienced in Key Account Management and cross-functional coordination.
• Understanding of business issues, market dynamics, and competition.
• Skilled in project management and leading cross-functional teams on industrial marketing projects.
• Recognized for your interpersonal skills and proactivity, able to work in a multicultural environment with strong persuasion and negotiation abilities.
• Fluent in English, additional language is a plus.
• Approximately 30% travel in France and/or abroad.

Additional Information

What can Lesaffre offer you:

• We are a successful family-owned company with long-standing history where people truly matter.
• We promote a sense of fulfilment with a genuine mission: nourish and protect the planet.
• An opportunity to work in a real international environment.

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