Intern - CRM & Client Data EMEA (F/H)

The CRM & Client Data Intern's role is to support the CRM & Data team, and more generally the various EMEA markets, initially with the proper planning, management, and monitoring of newsletter campaigns, and then with client data analyses.

As part of the wider Retail Excellence & Omnichannel team, the intern might have to support other departments from this team on adhoc topics. More specifically support the Retail Learning Director during peak periods.

CRM Responsibilities:

Campaign Coordination:

1. Be the point of contact for the EMEA region on newsletter topics.
2. Coordinate the campaign plan calendar in collaboration with the ECOM and Marketing teams, as well as the various markets.
3. Identify the database segments to target for each campaign while ensuring compliance with best practices for commercial pressure.
4. Ensure validation of the proofs against the brief elements (Subject Lines, SKUs, Images, redirects...) mainly for the UK, IRL, IT & ES markets.

1. Construct brief for each ad-hoc campaign.
2. Coordinate the retrieval of brief elements.
3. Configure campaigns in the SFMC tool: build templates, validate proofs with various stakeholders, configure campaigns.
4. Test and optimize newsletter elements (subjects, CTAs, visuals).
5. Ensure compliance with data protection regulations.

1. Track the performance of email campaigns (open rates, click-through rates, ECOM & Retail conversions).
2. Analyze results and propose improvements.
3. Share regular reports with various markets.

1. Implement a benchmark of campaigns sent in the luxury industry and elsewhere.

1. Implement a simplified report to be shared with the markets for better monitoring of client KPIs by various stakeholders.

1. Participate in the development and sharing of various analyses and other studies.
2. Localize insights.

1. Support the various markets with their requests for client lists and other counts.

1. Proficiency in newsletter management tools, ideally SFMC.
2. Basic knowledge of HTML.
3. Knowledge of best practices in email marketing.

1. Ability to analyze data and draw relevant conclusions.
2. Skills in reporting.

1. Excellent communication and collaboration skills.
2. Attention to detail.
3. Ability to meet deadlines.

1. Fluent English: mandatory
2. Degree in marketing, communication, or a related field, master 2 level
3. Previous experience in managing newsletter campaigns.
4. Knowledge of data protection regulations (GDPR)

1. Localisation: Paris
2. Start Date: June - July 2025
3. Duration: 6 months
4. Internship agreement compulsory