IN-STORE CRM Manager

Miu Miu; Paris; Sur place; EUR 30 000 - 60 000; Plein temps

Résumé du poste

An established industry player in luxury fashion is seeking an In-Store CRM specialist for a prestigious location. This role is vital for enhancing client relationships and driving sales through effective CRM and clienteling initiatives. You'll work closely with sales staff, ensuring they are equipped with the tools and knowledge to engage clients effectively. The position offers a dynamic and creative environment where your contributions will directly impact the success of the store. If you have a passion for luxury retail and a client-centric approach, this is an exciting opportunity to grow your career in a vibrant team.

Qualifications

• Experience in luxury retail is preferred.
• Strong technical attitude and digital mindset are essential.

Responsabilités

• Support sales staff in cultivating clients through outreach and private appointments.
• Train store teams on CRM and clienteling activities.

Connaissances

Luxury retail experience

Client centric attitude

Problem solving

Flexibility

Empathy

Energy

Digital mindset

Outils

C-Sphere

Description du poste

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.

The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

The In-Store CRM for Miu Miu Galeries Lafayette will be responsible for strengthening and developing CRM & clienteling initiatives in store and supporting the sales staff with a strong focus on driving business through client outreach initiatives (client interactions) and private appointments.

RESPONSIBILITIES

1. Support the store by ensuring sales staff are cultivating clients guaranteeing their outreach (outbound communications) through interactions and private appointments.
2. Consistent training and strengthening of store teams on CRM & clienteling activities (including onboarding of new store members to ensure consistency in skill set across the team) through the use of CRM / clienteling digital tools and processes.
3. Ensure the development, implementation and execution of store CRM outreach initiatives including the definition of local outreach activities, client target list extraction, implementation of initiatives through client advisors and initiative performance monitoring.
4. Ensure adoption, consistent execution and follow-up of the Group clienteling strategy, resources and culture across all store team members.
5. Provide individual feedback to store staff on specific CRM initiatives and updates.
6. Share and encourage clienteling best practices with store staff.
7. Manage client gifting and customer experiences budget to strategically develop client relationships.
8. Monitor and track the main KPIs on a store and individual client advisor level, including: client outreach (through customer interactions), private appointments, client data capture KPIs, clienteling productivity and outreach initiative performance.
9. Educate, train and proactively encourage sales staff on the usage of the digital tools available (e.g. C-Sphere) to perform clienteling initiatives.

KNOWLEDGE AND SKILLS

• Luxury retail experience is preferred.
• Strong technical attitude and digital mindset.
• Languages: English, other language is mandatory.
• Client centric attitude, problem solving, flexibility, empathy, energy.