Head of Website & Conversion

Pennylane

France

Hybrid

EUR 120,000 - 180,000

Full time

4 days ago

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Job summary

Pennylane, a leading fintech unicorn, is seeking a Head of Website & Conversion to lead the Website squad, drive demo bookings and self-sign-ups, and scale conversion initiatives across Growth, Product, and Engineering. Based in Paris with hybrid or fully remote options in France, you will shape strategy, coach a multidisciplinary team, and champion data-driven decision making.

You'll own tracking, ensure site performance and security, integrate AI to accelerate workflows, and partner with

Qualifications

7-10 years of experience in Growth, Conversion, or Product management.
Experience leading multidisciplinary teams.
Proven track record delivering conversion improvements.
Familiarity with experimentation and A/B testing.
Strong collaboration with Engineering, Data, and Marketing.

Responsibilities

Lead the Website squad and drive conversion improvements across demo bookings and self-sign-ups.
Define initiatives, prioritize projects, and unblock blockers while empowering owners.
Oversee experimentation, A/B testing, and ensure statistical rigor.
Collaborate with Engineering on performance, tracking, and security.
Prepare for international expansion and brand updates.

Skills

Growth/Conversion experience

Product management

People management

Experimentation / A/B testing

Leadership

Fluent English

AI in operations

Tools

AB Tasty

GA4

GTM

Amplitude

Job description

Why this role exists ?

At Pennylane, our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups.

With over 450,000 monthly visits , our website already brings together conversion, product management, engineering, and tracking. We are seeking a Head of Website & Conversion to provide clear leadership, structure the team, and scale our conversion performance.

Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website's speed, quality, and business impact.

What is Pennylane?

Pennylane is one of France's leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.

Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients.

A few figures illustrating our scale and ambition

Over 1.3 million SMEs already work with Pennylane
More than 7,000 accounting firms use our platform
Over 1,100 Pennylaners from more than 25 nationalities
More than €400 million raised since launch
Remote-friendly, international culture expanding across Europe

What You’ll Do

You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams.

Lead and Grow the Website Squad

Set clear roles, objectives, and rituals
Manage and develop multidisciplinary profiles across conversion, product, and engineering
Foster growth in autonomy and seniority
Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation)
Recruit additional talent as needed

Drive Conversion

Define and prioritize initiatives that improve demo bookings and self-sign-ups
Frame, challenge, and unblock projects while empowering owners
Monitor conversion KPIs and ensure focus on measurable business impact
Share results and learnings with Growth, Sales, and Product teams

Scale Experimentation

Enhance the pace and quality of our A/B testing program
Structure identification, prioritization, design, and analysis of hypotheses
Ensure statistical rigor and clear decision-making from experiments
Make experimentation a consistent driver of website performance

Deliver Strategic Projects

Lead brand redesigns and update commercial messaging
Support new product launches with self-sign-up journeys
Prepare the website for international expansion
Coordinate stakeholders, manage dependencies, and handle competing priorities

Protect Technical and Data Foundations

Partner with Engineering to ensure website performance, reliability, and security
Own tracking plan and conversion data quality
Align Growth and Data teams on trusted metrics and reporting

What You Bring

7-10 years of experience in Growth, Conversion, or Product, including people-management
Strong expertise in CRO and/or product management for a high-traffic website
Proven track record in delivering measurable conversion improvements
Experience managing and developing multidisciplinary teams
Deep understanding of experimentation and A/B testing methodologies
Ability to collaborate with Engineering on performance, tracking, and security (coding not required)
Experience leading complex projects with multiple business and technical stakeholders
Strong leadership, communication, and prioritization skills
Hands-on experience using AI to enhance personal and team operations
Fluent English
Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce (plus), along with tracking and analytics knowledge

Tools and Environment

You will work with experimentation, tracking, and analytics tools such as AB Tasty, GA4, GTM, and Amplitude and use AI to boost squad operations and execution.

What You Can Expect

Ownership of a strategic website attracting over 450,000 visits per month
Direct and measurable impact on demo bookings, self-sign-ups, and company growth
Opportunity to structure and grow a multidisciplinary Website squad
Key role in scaling Pennylane's culture of experimentation
High-visibility projects across brand, product, and international expansion
Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams
Challenging and supportive environment focused on ownership, execution, and learning

Location & Working Model

Permanent position based in Paris on a hybrid basis or fully remote anywhere in France.

Recruitment Process