Head Of Strategic Marketing (H/F)

Roquette Frères S.A.; La Madeleine; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

Une entreprise familiale de renommée mondiale recherche un Responsable Marketing Stratégique pour sa division Alimentation & Nutrition. Ce rôle clé consiste à façonner la stratégie commerciale en identifiant des opportunités sur le marché mondial. Vous serez chargé de diriger l'innovation, de transformer des données en initiatives stratégiques et de collaborer avec des partenaires externes pour accélérer l'innovation. Si vous avez une passion pour le marketing et une expérience significative dans l'industrie des ingrédients alimentaires, cette opportunité est faite pour vous. Rejoignez une équipe dynamique où votre impact sera significatif et où l'innovation est au cœur de notre mission.

Prestations

Opportunités de développement professionnel

Politique de mobilité interne

RTT et Compte Épargne Temps

Télétravail et flexibilité organisationnelle

Accès à une plateforme d'écoute externe

Qualifications

• 15+ ans d'expérience en marketing B2B et stratégie dans l'industrie des ingrédients alimentaires.
• Capacité à transformer des données en recommandations stratégiques.

Responsabilités

• Développer une stratégie marketing globale et un plan annuel.
• Analyser les données du marché pour identifier des opportunités.

Connaissances

Analyse de marché

Compétences en communication

Gestion de projet

Pensée centrée sur l'humain

Leadership d'équipe

Formation

Diplôme en Marketing, Business, Chimie, Biologie ou Ingénierie

Master en Sciences de la Vie, Business ou Économie

Outils

Outils d'analyse de données

Outils de gestion de projet

Description du poste

Roquette is a family-owned global leader in plant-based ingredients and a leading provider of pharmaceutical excipients.

Want to help us make a difference?

Using plant-based resources, we collaborate with our customers and partners to imagine and offer ingredients to better feed people and treat patients.

Each of our ingredients responds to unique and essential needs, and they enable healthier lifestyles.

To meet our challenges, we are looking for our next Head of Strategic Marketing (M / F) within the Strategic Marketing Team, on a permanent contract! This position will be located in La Madeleine (Lille) and will report to the Head of Marketing for Food & Nutrition.

Your mission?

The Head of Strategic Marketing for our Food & Nutrition division will play a pivotal role in shaping our business strategy. This position involves identifying key opportunities and crafting actionable recommendations on where to play and how to win in the global market. You will drive market segment leadership within the Food & Beverage industry by delivering critical foresights and insights, transforming data into strategic initiatives, leading the development and deployment of an innovation pipeline, and contributing significantly to our decision-making processes.

Your experience and talents will make the difference to:

• Develop a global strategy and marketing plan on an annual basis.
• Analyze and develop insights from different market data suppliers and transform them into potential opportunities.
• Connect with the regions to understand their needs and initiatives to elevate at a global level and connect with corporate strategy.
• Segment strategies short and long-term, including market data analysis across the value chain.
• Identify sub-segment opportunities for current and future growth.
• Create compelling stories on trends in the marketplace to promote to customers linked to Roquette’s portfolio.
• Transform data into actionable insights in service of the innovation pipeline and current business opportunities.
• Lead and steer the current and future Innovation Platforms, including the stage gate process.
• Prioritize innovation projects, determining their potential and impact for the business.
• Connect with external partners like academia and start-up companies to accelerate innovation.
• Engage with customers to understand their needs and pre-empt potential areas of strategic alignment.
• Conduct market research to identify key opportunities.
• Identify gaps in the current RQ portfolio to contribute to future acquisition targets and novel product development.
• Be accountable for the VM (Variable Margin) and GM (Gross Margin) of the segments.
• Collect and share best practices across regions for each segment.

What will we love about you?

We are seeking a Head of Strategic Marketing who excels in developing high-performance teams and influencing marketing strategy. The ideal candidate will lead and design his/her team, optimize marketing processes, and advocate for open communication and a collaborative culture. Strong analytical skills are essential for drawing actionable insights from large data sets, including market and financial data. Exceptional communication skills are necessary, with the ability to persuasively present at the board level. Familiarity with human-centered design thinking, project management, and innovation processes is also required.

And also...

• Graduated in Marketing, Business, Chemistry, Biology, Engineering, or a related technical degree.
• Master’s degree in Life Sciences, Business, or Economics is a plus.
• 15+ years of professional experience in B2B Marketing, Strategy, and/or Innovation within the Food Ingredients and/or Life Sciences Industry.
• Proven track record of establishing and implementing strategies and programs and leading a team.
• Knowledge of innovation processes like stages and gates.
• Familiarity with ideation, design thinking, and human-centered design methods is a plus.
• Established relationships with food manufacturers and knowledge is a plus.
• Fluency in English is required due to our international company.

What will you love about us?

• Opportunities to learn and develop in an entrepreneurial environment that encourages innovation.
• Our internal mobility policy.
• Benefits such as RTT, Time Savings Account, and Incentives.
• The possibility of combining professional and personal life through telecommuting and organizational flexibility.
• Access to an external platform of listening by professionals.

If you identify yourself in this position, please apply by uploading your resume and let's start the journey together!

Roquette is proud to be a global company where you can find personal and professional growth through multiple diverse experiences.

Roquette believes Diversity, Equity, and Inclusion must be woven into everything we do, from the products we make, through the relationships we build with our partners, and most importantly within the teams we create and how we interact together.

As we continue to grow, Roquette understands that to be successful we must always be inclusive in our approach, by creating a workforce that represents the world we live in, and the communities and customers we serve.