Head of Product - Media & Marketing Effectiveness F/M

Betclic Group; Bordeaux; Hybride; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Betclic, un leader en paris sportifs, recherche un Head of Product pour diriger les performances marketing. Vous serez chargé de définir la vision produit et de mener une équipe pour améliorer les investissements marketing grâce à des méthodes analytiques avancées. Ce rôle nécessite une expérience significative dans des environnements technologiques en croissance rapide et en gestion de produit.

Prestations

25 jours de congés payés et 10 jours de RTT

Carte Ticket Restaurant de 11€ par jour

Couverture santé à 100% pour vous et vos enfants

Remboursement à 50% des coûts de transport public

Accès à un vaste catalogue de formation

Qualifications

• 8+ années d'expérience en analytique marketing ou produits de données internes.
• Compréhension approfondie des méthodes de mesure marketing (MMM, attribution).
• Connaissance des environnements multi-marchés et culture agile.

Responsabilités

• Définir et gérer la vision produit pour les plateformes de performance marketing.
• Diriger une équipe cross-fonctionnelle dédiée à la construction d'outils et de modèles.
• Champignon des méthodologies de mesure marketing et traduction d'exigences analytiques complexes en fonctionnalités utilisateur.

Connaissances

Analyse marketing

Gestion de produit

Communication

Modélisation de données

Leadership

Description du poste

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

An international and creative environment where every project is an opportunity to innovate

Hypergrowth that brings new challenges and development opportunities every day

A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.

A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

ENTER THE GAME

As Head of Product – Media & Marketing Effectiveness, you will join the Product team, composed of experienced and data-driven professionals whose role is to create and scale the internal platforms that empower Betclic to optimize marketing investments across all markets.

YOUR ROLE WITHIN BETCLIC

In this role, your main missions will be:

• Define and own the product vision and roadmap for marketing performance platforms in collaboration with Marketing, Data, Finance, and Product stakeholders.
• Lead a cross-functional team of experts dedicated to building tools, models, and interfaces that measure and improve marketing effectiveness.
• Champion the implementation of scalable marketing measurement methodologies such as Marketing Mix Modeling (MMM), attribution systems, and experimentation frameworks.
• Translate complex analytical requirements into intuitive product features that enable marketers and executives to make data-informed decisions.
• Partner with engineering and data teams to build and maintain scalable infrastructure and ensure high-quality model deployment.
• Promote the cross-market adoption of performance insights and tools, helping local teams to plan and act with consistent methodologies.
• Act as a strategic partner to senior leadership in shaping our growth and media investment strategies.

WHO ARE WE LOOKING FOR?

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

This job is for you if:

• You have 8+ years of experience, ideally in marketing analytics, internal data products, or growth tech environments.
• You have a proven track record of leading cross-functional teams.
• You possess a deep understanding of marketing measurement methods (e.g., MMM, attribution) and data modeling.
• You demonstrate strong communication and influence across technical and non-technical stakeholders.
• You have strong technical fluency and are comfortable working closely with data teams.
• You are experienced in building internal products that democratize access to data and empower decision-making.
• You are familiar with regulated, multi-market environments with varied A&P strategies.
• You have worked in a fast-growing tech company with an agile culture.
• You speak English fluently; French is a plus.

WHAT ARE THE RECRUITMENT STEPS?

If your application is shortlisted, Pierre will contact you within a week for an initial HR screening (30 minutes). Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning).

Next, you will meet Paul - Growth Director, your future manager, followed by Thomas - Chief Experience Officer and then Julien - Chief Operation Officer (Excom member).

Finally, Audrey will conduct a final HR interview to review your AssessFirst results together.

The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

WHAT CAN YOU EXPECT?

25 days of paid leave and 10 RTT days

️ A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)

???? 100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

️ On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux
Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX