Head of Performance marketing

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Back Market is the world's leading refurbished electronics marketplace with a team of 650 people, operating in 18 countries. Named one of the World's Most Innovative Companies by Fast Company in 2019 and 2021, our mission is to empower people to consume tech sustainably by offering high-quality, accessible, and eco-friendly alternatives to buying new electronics. Since our launch in 2014, we have contributed to avoiding over 1,000,000 tons of CO2e worldwide. Join us in an exciting international adventure to change how the world consumes tech.

About the role:

The Head of Performance Marketing is a key member of Back Market's marketing leadership team. They will lead a team and oversee all performance marketing channels (SEM, social, mobile advertising, affiliates, video, display). This role offers the opportunity to significantly impact growth and profitability in a top-tier unicorn within the circular economy and ecommerce sectors, in an international environment. A strong background in digital performance marketing, analytics, technical skills, and leadership is essential.

YOUR MISSION (IF YOU ACCEPT IT):

1. Own and manage performance marketing channels: SEM (Search ads and Google Shopping), social (Meta, TikTok, etc.), affiliates, YouTube, display, mobile advertising across 18+ countries in EU, US, and Asia.
2. Manage a team of 5-10 marketing managers (internal and agencies).
3. Lead measurement analysis with data analysts, including channel incrementality and elasticity/saturation/marginal efficiency.
4. Initiate technical projects with product, engineering, growth hacking, and tracking teams to improve campaign effectiveness, including AI-driven innovations.
5. Collaborate with finance and country managers to build and track budgets focused on growth and profitability.
6. Work with leadership to analyze and improve growth and profitability metrics through regular reviews.
7. Manage relationships with key media partners (Google, Meta, TikTok, Snap, Reddit, Pinterest, affiliates) and internal teams (creative studio, brand marketing).
8. Develop team skills and foster a culture aligned with our mission to promote a circular economy.

YOU ARE IN THE RIGHT PLACE IF YOU HAVE:

• Fluent English (mandatory).
• Proven experience leading performance/direct response/PPC marketing teams in competitive industries, managing substantial marketing budgets, with experience in SEM and other performance channels.
• 10+ years in ecommerce, consulting, digital marketing, product roles in tech companies, or analytics.
• Strong analytical skills for deep dives into company/channel variances and measurement projects.
• Deep technical knowledge related to internet traffic, campaign management, bidding, and tracking to innovate and increase impact.
• Excellent stakeholder management and communication skills (verbal and written).
• Strong leadership in developing marketing teams impacting company growth.

WHY SHOULD YOU JOIN US?

• A meaningful job helping reduce electronic waste and fight planned obsolescence.
• A mission-driven company since January 2022.
• Opportunity to work in a growing international company with room for innovation.
• Work alongside passionate experts committed to your growth.
• Career development with personalized training and internal growth opportunities.
• Leadership Academy to support your management skills.
• Attractive salary, equity, and benefits including lunch vouchers, health insurance, relocation, paid activism leave, parental benefits, flexible hours.
• Remote-friendly policy (up to 2 days/week).
• Inclusive environment with Employee Resource Groups and internal events.
• Our mantra: SABOTAGE — focused on impact, creativity, and smart frugality.

Back Market is an Equal Opportunity Employer committed to diversity, equity, and inclusion. We are dedicated to building a team that reflects our global community and supports all employees' growth and success.