Head of Marketing- Startup web3 SaaS B2B2C - Remote, Paris or Utrecht

TN France; Paris; À distance; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An innovative startup is seeking a Head of Marketing to lead their product marketing strategy. This role offers the opportunity to build and grow marketing teams while leveraging data and user insights to enhance brand positioning. You will develop multi-channel marketing campaigns, ensuring successful product launches and ongoing marketing efforts. With a vision to create an end-to-end tokenization platform, this forward-thinking company offers a competitive salary, generous equity options, and the possibility of evolving into a CMO role within a year. Join a dynamic team and make a significant impact in the web3 space.

Prestations

Competitive salary with equity

Full remote position

Health Care Insurance

Paid Holidays

Qualifications

• Proven experience as Head of Marketing in a web3 startup.
• Ability to develop efficient strategies for marketing aspects.

Responsabilités

• Build and grow marketing teams, coordinating activities across stakeholders.
• Develop and execute multi-channel marketing campaigns.

Connaissances

Marketing Strategy

Cross-channel Marketing

Data Analysis

Brand Positioning

Team Leadership

DeFi Culture Knowledge

Description du poste

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Head of Marketing- Startup web3 SaaS B2B2C - Remote, Paris or Utrecht, Paris

Client: Data Recrutement

Location: Paris, France

Job Category: Other

EU work permit required: Yes

Job Reference: b7917d9d25ff

Job Views: 1

Posted: 06.05.2025

Expiry Date: 20.06.2025

Job Description:

The Startup :

• 4 Spinoff launched with success in 2 years
• 300m$ ICO
• Offices in Switzerland, France and Holland

Position

The company is seeking an experienced product Marketing leader to develop its Product marketing strategy.

• Reporting : CEO
• Vision : To create an end-to-end tokenization platform for real world asset.
• Current Teams : 6 teams (liquidity, bridge, exchange, connectivity, tokenisation & compliance). Head of Product, VP Engineering, 20+ developers, 2 PM and 1 designer

In this role you will:

• Build and grow our marketing, communications teams, coordinating their activities across our key audiences and stakeholders.
• Leverage data and user insights, and think strategically to develop and refine brand positioning
• Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers
• Create, plan and execute go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns
• Measure, analyze, and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance and inform decision-making.
• Oversee and coordinate communications across all marketing channels
• Work directly with the product and engineering teams to coordinate and run marketing experiments as new products and services are released
• Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.

The Startup :

• An infrastructure provider for decentralized tokenized markets
• 4 Spinoff launched with success in 2 years
• 300m$ ICO
• Offices in Switzerland, France and Holland

Position

The company is seeking an experienced product Marketing leader to develop its Product marketing strategy.

• Reporting : CEO
• Vision : To create an end-to-end tokenization platform for real world asset.
• Current Teams : 6 teams (liquidity, bridge, exchange, connectivity, tokenisation & compliance). Head of Product, VP Engineering, 20+ developers, 2 PM and 1 designer

In this role you will:

• Build and grow our marketing, communications teams, coordinating their activities across our key audiences and stakeholders.
• Leverage data and user insights, and think strategically to develop and refine brand positioning
• Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers
• Create, plan and execute go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns
• Measure, analyze, and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance and inform decision-making.
• Oversee and coordinate communications across all marketing channels
• Work directly with the product and engineering teams to coordinate and run marketing experiments as new products and services are released
• Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.

Opportunity to build your team

Evolution as a CMO after 6-12 months

Requirements

• Proven experience as a Head of Marketing or similar role in web3 startup
• Track record of executing successful cross-channel marketing campaigns
• Deep understanding of the culture of DeFi
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product, promotion)
• Ability to effectively collaborate with cross-functional teams, using strong analytical skills to incorporate data-driven insights into marketing decision-making
• A self-starter who takes initiative and keeps up with a fast-paced company

Benefits

• Competitive salary with generous token options plan & equity
• Full remote position
• Health Care Insurance
• Paid Holidays