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An established industry player is seeking a strategic Head of Marketing to drive global marketing vision and enhance customer engagement. This role involves leading the transition from product-led to sales-led growth, focusing on enterprise clients while ensuring localization of marketing efforts across key regions. You'll collaborate with a dynamic leadership team, shaping brand positioning and executing demand generation strategies. Join a forward-thinking organization committed to ethical analytics, where your contributions will directly impact the future of privacy-first marketing. This is a unique opportunity to lead in a fully remote environment, fostering innovation and customer obsession.
Hello — Help Shape the Future of Ethical Analytics
If you are interested in this role please apply with an english resume
Matomo is entering a bold new chapter — becoming enterprise-ready, deepening our leadership across key markets, and evolving how we connect with customers globally. We are seeking a hands-on, strategic Head of Marketing to lead this transformation.
Join Matomo’s global Senior Leadership Team (SLT) and our Go-To-Market (GTM) leadership team, helping shape the future of privacy-first analytics.
If you are passionate about building global brands, growing pipelines, leading the shift from product-led to sales-led growth, deepening relationships with existing customers, championing customer obsession, and localising marketing for maximum impact across France, Germany, and the US, this is your opportunity.
About InnoCraft and Matomo
At InnoCraft, we’re building a more ethical, privacy-first digital world. As the leading open-source web analytics platform, Matomo powers over 1 million websites and apps in 190+ countries, offering organisations the insights they need while maintaining full data ownership and user trust.
We believe in openness, privacy, and transparency. Every month, our platform processes billions of data points — transforming complex information into intuitive, powerful reports that delight users. Matomo is available in 50+ languages and supported by a global, fully remote community with strong hubs in New Zealand, Europe, and Canada.
We are proud to be:
About the Role
The Head of Marketing is a senior strategic leader responsible for driving our global marketing vision while being deeply embedded in our core regions — with a specific focus on France, Germany, the US, and Europe more broadly.
You will act as a full member of Matomo’s global Senior Leadership Team (SLT), sitting alongside our Country Sales Leaders as part of Matomo’s most senior Go-To-Market (GTM) leadership team.
Together, you will lead a critical transition — evolving Matomo’s growth strategy from primarily product-led growth (PLG) to a sales-led growth (SLG) model focused on enterprise customers and key Ideal Customer Profiles (ICPs).
You will be instrumental in embedding Matomo’s localisation strategy, ensuring all messaging, campaigns, and positioning resonate authentically within key regions, and in championing customer obsession across the marketing organisation.
You will also develop and execute strategies to market to Matomo’s 250,000+ existing customers and global community, strengthening retention, engagement, loyalty, and expansion.
Your mission is to position Matomo as the leading ethical analytics choice for enterprise buyers — shaping brand, product marketing, demand generation, regional campaigns, customer marketing, and community engagement while fostering tight collaboration with Product, Sales, and Customer Success teams.
This is not a transitional or temporary presence — it’s a strategic, embedded leadership role designed to create lasting, scalable impact, strengthen Matomo’s voice in key markets, and directly influence how we go to market globally and regionally.
What You'll Lead and Execute
Key Success Metrics
Minimum qualifications
Preferred:
Personal Attributes:
Benefits
Location
- 100% Remote work position
- Must be Located in France or Germany
Diversity and Inclusion
At Matomo, we celebrate the things that make you, _you_. We are an inclusive employer and do not discriminate against any employee or applicant because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability.
We actively seek diversity in our workplace and embrace individuals with unique backgrounds, perspectives, and abilities.
Come join our growing team and help build a safer, privacy-focused web!
#LI-Remote