Head of Marketing (M/F)

Neobrain; Paris; Hybride; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Neobrain, une entreprise innovante dans le secteur des ressources humaines, recherche un Head of Marketing pour diriger sa stratégie marketing. Le candidat idéal aura une expérience solide en marketing B2B, un fort esprit créatif, et une capacité à générer des leads qualifiés pour soutenir la croissance rapide de l'entreprise sur le marché français. Il/elle travaillera en étroite collaboration avec d'autres équipes pour aligner les objectifs commerciaux et marketing, tout en ayant l'opportunité de développer des campagnes innovantes et d'influencer la notoriété de la marque.

Prestations

Événements d'équipe réguliers

Bureaux modernes avec rooftop

Engagement social certifié BCorp

Assurance santé

Option de travail flexible

Qualifications

• Au moins 5 ans d'expérience en marketing B2B.
• Compétence en campagnes d'acquisition et marketing de contenu.
• Capacités avérées en leadership et excellente communication.

Responsabilités

• Définir et mener la stratégie marketing globale.
• Gérer l'équipe marketing et les partenaires externes.
• Optimiser performance et ROI via analyse de données.

Connaissances

Leadership

Communication

Analyse

Créativité

Outils

HubSpot

Salesforce

LinkedIn Ads

Looker

Description du poste

At Neobrain, we help companies structure, activate, and grow their talents through a next-generation Talent Management Suite based on performance, skills, and artificial intelligence.

We support HR, Talent, and Learning departments in :

• Performance management,
• Skills mapping and management,
• Internal mobility and career path building,
• Upskilling and employee engagement.

Today, over 1 million users and 65 companies trust us: LVMH, La Poste, Canal+, PwC, Natixis, BPCE, Bosch, CNP Assurances, Promod, and more.

Our ambition is to enable HR to shift from compliance to impact by simplifying key processes and unlocking every employee’s potential.

Why join us?

Neobrain offers a stimulating environment where ideas are welcomed and impact is tangible.

We work on real product and market challenges, with major implications for the HR field.
You’ll join a committed, result-driven team.

Joining Neobrain means helping to build an ambitious SaaS HR solution that supports companies in their transformation.

The role

As Head of Marketing, you will be responsible for Neobrain’s overall marketing strategy. Your mission is to increase brand awareness, generate qualified leads, and drive opportunity conversion to support the company’s hypergrowth in the French market.

This is a key position that combines strategic vision, operational execution, team management, and cross-functional collaboration with the Sales, Product, HR, and CSM teams.

Your main missions

Define and lead the overall marketing strategy

• Shape a marketing vision aligned with business goals;
• Prioritize actions based on personas, market verticals, and growth targets;
• Design an annual marketing plan built on key pillars: awareness, acquisition, nurturing, conversion, retention.

Design and launch innovative campaigns

• Launch multi-channel campaigns (events, ABM, inbound, paid, email, SEO...);
• Leverage field insights to develop distinctive messaging;
• Promote a test & learn, optimization, and personalization culture.

Generate qualified leads and drive acquisition

• Collaborate closely with Sales to optimize the funnel;
• Track lead generation KPIs: MQL, SQL, conversion rates, CAC;
• Deploy an ABM strategy on priority accounts.

Manage the marketing team

• Lead the current team;
• Foster a culture of performance, creativity, and accountability;
• Oversee external partners (agencies, freelancers, tools).

Ensure alignment across marketing, product, and sales

• Create sales enablement materials: decks, case studies, industry content;
• Share market insights with the Product team;
• Synchronize communication milestones with commercial cycles.

Optimize performance and ROI

• Monitor and analyze performance via HubSpot, Salesforce, GA, Looker, etc.;
• Continuously adapt strategy and actions based on data;
• Deliver monthly reports to the executive committee.

Position Neobrain as a market reference

• Identify thought leadership opportunities: opinion pieces, conferences, podcasts;
• Build a strong, innovative, and differentiated brand image;
• Keep a close watch on HR Tech and SaaS marketing trends.

Profile and experience

• You have at least 5 years of experience in B2B marketing, including 3 or more in a scale-up or SaaS environment.
• You have a proven track record in acquisition campaigns, ABM, content marketing, and events.
• You are fluent with marketing tools such as HubSpot, Salesforce, LinkedIn Ads, Looker.
• You have natural leadership, excellent communication skills, an analytical mindset, and a results-driven approach.
• You bring strong business acumen, branding expertise, and team leadership capabilities.

What’s in it for you?

• A tight-knit team and regular team events including offsites, afterworks, and hybrid gatherings.
• Modern offices in Paris Saint-Lazare with a rooftop and panoramic views.
• Certified Great Place to Work since 2021.
• Strong CSR commitment with BCorp certification and Ecovadis medal.
• Tangible benefits including the Parental Act, Swile meal card, health insurance.
• Flexible remote work options available.