Head of Marketing France Head of Marketing France Paris, J, FR Oct 26, 2024

TN France; Paris; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a Head of Marketing in France to drive brand equity and market strategies. This pivotal role offers the chance to shape the marketing landscape, ensuring that premium brands resonate with consumers. You will lead a dynamic team, champion innovative marketing strategies, and collaborate with global partners to achieve ambitious growth objectives. If you are a thought leader with a passion for brand building and market impact, this opportunity is designed for you. Join a forward-thinking company and make a significant mark in the French market.

Qualifications

• Proven experience in leading marketing strategies and brand management.
• Strong analytical skills to drive market insights and performance.

Responsabilités

• Lead the marketing vision and ensure effective strategies across brands.
• Build and motivate the marketing team for superior execution.

Connaissances

Marketing Strategy

Brand Management

Cross-Functional Leadership

Market Analysis

Team Leadership

Formation

Bachelor's Degree in Marketing or related field

MBA (preferred)

Description du poste

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Head of Marketing France

Location: Paris, France

Job Category: Other

EU work permit required: Yes

Job Reference:

65a3b60b1dc4

Job Views:

1

Posted:

29.04.2025

Expiry Date:

13.06.2025

Job Description:

What makes this a great opportunity?

• BSI’s 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands as those that people truly love. The effective translation of long-term, brand building strategies into actionable, insight-driven local market plans and deployment will be critical to ensuring our portfolio is embraced by consumers and trade.
• Opportunity to take ownership in shaping the newly formed French Route to Market.
• The chance to influence with Market and Regional impact by working collaboratively with Global Brand Houses and local market strategies.
• A highly cross-functional role, with the opportunity to work with many brands facing a range of opportunities across the whole French RTM and with Global Brand Houses and the International Region.
• The right candidate will be recognized as a thought leader and driver of change in the region – an opportunity to add significant value.

OBJECTIVES:

• Lead the marketing vision of Beam Suntory France by ensuring strategies and programs are effective and synergies are established across brands and channels, following our rigorous brand building and growth planning framework within the region.
• Champion the marketing strategy to deliver against budgeted sales, profit, market share, and other key brand performance indicators across relevant categories/segments in France.
• Drive the premium brand agenda in Paris as a key city, and lead the marketing plans across 1-9-90 in France.
• Build, lead, and motivate the marketing team through coaching, training, and the establishment of superior executional standards.
• Be an active role model on DEI, encouraging the team to become active participants.
• Establish a high level of rapport with key stakeholders across relevant Brand Houses for the delivery of the 3 YR Growth Plan, strategic alignment, pipeline innovation, including interventions required for specific brands.
• Represent France regionally and globally to ensure France commands the necessary resources and focus to achieve its business goals.

Role Responsibilities

BUILD STRONG BRAND EQUITY FOR OUR PREMIUM & PRESTIGE BRANDS IN FRANCE.