Head of Marketing - AI Startup

HrFlow.ai; Marseille; Sur place; EUR 70 000 - 120 000; Plein temps

Résumé du poste

HrFlow.ai seeks a Head of Marketing to lead its marketing strategy and execution. The role encompasses brand messaging, demand generation, and cross-functional collaboration to enhance product adoption. Candidates should have extensive B2B marketing experience, strong communication skills in English and French, and an analytical mindset to drive results.

Prestations

Competitive salary and variable compensation

1 fully paid international conference each year

Generous time & paid vacation

Qualifications

• 6+ years of B2B marketing experience in SaaS or HRTech.
• Proven ability to build and scale marketing programs.
• Strong content and product marketing instincts.

Responsabilités

• Own and lead the full marketing scope, including brand and demand generation.
• Develop multi-channel campaigns to drive qualified pipeline.
• Track and analyze marketing performance continuously.

Connaissances

B2B marketing

content marketing

product marketing

analytical mindset

communication skills

Description du poste

After two years of intense AI research and development at Ecole Normale Supérieure and Ecole Centrale Paris, HrFlow.ai was founded in June 2016 to solve the labor market and employment challenges at scale using the latest innovations in AI.

Having developed a proprietary AI and workflow technology from the ground up that unifies HR data silos, identifies the right candidates for the right jobs without bias, and automates it all, HrFlow.ai has already gained traction with over +1,000 clients, large and small.

HrFlow.ai raised an initial seed round of 2.3M$ in 2018 from some of the most successful technology entrepreneurs in Europe and the United States, including Xavier Niel (Free Telecom & Station F), Dominique Vidal (Index Ventures), Romain Niccoli (Criteo & Pigment), Jean-Baptiste Rudelle (Criteo), Franck Le Ouay (Criteo & LIFEN), Thibaud Elzière (Fotolia & e-Founders), and has since self-funded its growth.

We love AI engineering, problem-solving, and business. Join our diverse team and help us build the next chapter of our exciting growth!

Try out our technology here : https : / / labs.hrflow.ai .

Your Mission

We are looking for a strategic and execution-driven Head of Marketing to take full ownership of our marketing strategy and execution. In this role, you will own the entire marketing lifecycle from brand positioning and product messaging to demand generation and partner engagement.

You will work cross-functionally with Product, Sales, and Partnerships to shape how HrFlow.ai is presented to the world, while directly supporting pipeline generation and product adoption. Your mission is to build a high-impact marketing engine that drives awareness, accelerates sales cycles, and establishes HrFlow.ai as the category-defining within the HrTech space.

Responsibilities

• Own and lead the full marketing scope, including brand, content, product marketing, and demand generation.
• Define and evolve HrFlow.ai’s positioning, messaging, and narrative across all channels and audiences.
• Develop and execute multi-channel campaigns to drive qualified pipeline and market awareness.
• Create and manage content assets : website, blog, case studies, sales decks, newsletters, and webinars.
• Partner with Sales on outbound campaigns, account-based marketing, and event strategies.
• Work closely with Product to support go-to-market launches, feature releases, and customer education.
• Track and analyze marketing performance across the funnel, and continuously optimize for impact.
• Manage external partners (designers, agencies, PR) and build a scalable internal marketing team.

About You - Must Have

• 6+ years of B2B marketing experience in SaaS or HRTech, with at least 2 years in a leadership role.
• Proven ability to build and scale marketing programs in a startup or scale-up.
• Strong content and product marketing instincts : you know how to turn complex ideas into simple narratives.
• Strong communication skills in English and French (spoken and written).
• Analytical mindset : you measure what matters and use data to drive decisions.
• Experience working closely with Sales and Product teams in fast-paced environments.
• Experience managing external partners and scaling marketing teams.

About You - Bonus

• Previous experience at a top-tier strategy consultancy or internal strategy team.
• Exposure to AI / ML concepts and their real-world applications.
• Experience in change management and digital transformation programs.
• Entrepreneurial or startup experience
• High-impact leadership role in a fast-scaling startup.
• Competitive salary and variable compensation
• 1 fully paid international conference each year
• Generous time & paid vacation

Application process

• Drop your resume on hrflow.ai / careers
• Interview with our Chief Revenue Officer
• Interview with our Chief Executive Officer
• Build and give us an HrFlow.ai presentation and pitch.