Head of Marketing

Dyson; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

A leading technology company in Paris is looking for a Head of Marketing to develop and execute integrated marketing strategies across multiple product categories. The ideal candidate will have extensive marketing experience, strong analytical skills, and proven success in brand management. This role involves overseeing product launches and driving marketing programs, while fostering a high-performing marketing team in a collaborative environment.

Prestations

Comprehensive financial benefits

Lifestyle benefits

Health benefits

Qualifications

• At least eight years of marketing experience in brand management.
• Proven ability to develop strategic marketing plans.
• Strong knowledge of media channels.

Responsabilités

• Develop and execute integrated marketing strategies.
• Oversee category P&L and budget allocation.
• Lead brand communication initiatives.
• Analyze market data for targeted campaigns.
• Manage product launch processes.

Connaissances

Strategic marketing planning

Brand management

Digital media expertise

Analytical skills

Communication skills

Description du poste

Overview

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As our Head of Marketing, you will:

• Develop and execute integrated marketing strategies across multiple product categories.
• Oversee category P&L, driving strategic budget allocation and maximizing efficiency of spend.
• Lead brand communications initiatives to ensure clear brand differentiation and market positioning.
• Design and deliver holistic marketing plans to enhance customer engagement, loyalty, and conversion.
• Analyze market data and insights to create targeted campaigns and optimize sales performance.
• Drive marketing programs for direct channels, including e-commerce platforms and physical retail spaces.
• Partner with media agencies to translate category vision into impactful media strategies and execution.
• Manage end-to-end product launch processes, ensuring alignment with market requirements and flawless delivery.
• Foster collaboration across global, regional, and local teams to maintain consistency and alignment in all marketing activities.
• Build, inspire, and empower a high-performing marketing team, championing innovation and future-ready capabilities.
• Collaborate with category managers to create comprehensive communications plans spanning TV, press, digital, social, packaging, and in-store channels, with direct accountability for media strategy and campaign effectiveness.
• Oversee social media and influencer strategies, ensuring Dyson’s presence is cohesive, impactful, and aligned with brand objectives across all platforms.

Qualifications

To succeed in the role, we expect you to have:

• At least eight years of marketing experience, including brand management and communications.
• Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
• Strong knowledge of traditional and digital media channels.
• Excellent commercial awareness and decision-making skills based on sales targets.
• Experience managing and optimizing marketing budgets with clear KPIs.
• Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
• Experience leading and motivating a senior marketing team, fostering high performance and innovation.
• Excellent communication and presentation skills, able to influence stakeholders at all levels.
• Ability to manage complex projects and work effectively in a matrixed organisation.
• Fluency in English, with additional language skills considered advantageous.

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

#LI-JM1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.