Head of Marketing

CORElevate; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A UK-based QSR brand is seeking an experienced Head of Marketing for France. This leadership role involves developing and executing the marketing strategy tailored to the French market, leading campaigns and collaborations, and ensuring brand visibility. The ideal candidate will have over 7 years of experience in the QSR or multi-site retail sectors and be fluent in both French and English.

Prestations

Competitive salary and benefits package

Autonomy and influence within the role

Dynamic work environment

Qualifications

• 7+ years of experience in QSR, restaurant, hospitality, or multi-site retail businesses.
• Deep understanding of the French market.
• Experience in driving local market launches, campaigns, or growth strategies.

Responsabilités

• Develop local marketing strategy for France.
• Lead all marketing activity including brand campaigns and digital marketing.
• Work closely with operations and franchisees to ensure brand consistency.

Connaissances

Strategic marketing

Leadership

Data analysis

Bilingual (French and English)

Description du poste

UK-Based QSR Brand | International Expansion | Retail & Restaurant Sector

We are recruiting on behalf of a highly successful UK-based Quick Service Restaurant that is entering an exciting new phase of international growth. With an expanding footprint across Europe, the brand is now seeking an experienced, commercially-minded Head of Marketing – France to lead all marketing activity across the French market.

This is a critical leadership role that will suit a strategic marketer with a strong understanding of the French consumer landscape, and proven experience in launching or growing retail or restaurant brands locally. The successful candidate will be based in Paris and work closely with the UK headquarters to adapt and execute a marketing strategy that drives brand visibility, footfall, and revenue across company-owned and franchised locations in France.

Key Responsibilities:

• Develop the local marketing strategy for France, aligned with group-level objectives but tailored to the French customer, market dynamics, and competitive landscape.
• Lead all marketing activity including brand campaigns, new store launches, digital and performance marketing, local activations, influencer partnerships, PR, social media, and in-store promotions.
• Work closely with operations, franchisees, and the UK-based brand and creative teams to ensure consistent brand execution and high-quality customer engagement across all touchpoints.
• Use data and insights to shape campaign activity, measure performance, and continuously optimise return on investment.
• Stay on top of market trends, customer behaviours, and competitors to ensure the brand remains culturally relevant and commercially competitive in the French market.
• Manage external agencies, media partners, and suppliers as needed to deliver best-in-class campaigns.
• Over time, build and manage a small, high-performing local marketing team to support the brand’s growth ambitions in France.
• Be an ambassador for the brand in France, providing input into wider business decisions and contributing to the commercial success of the territory.

The Ideal Candidate:

• A senior marketing professional with 7+ years of experience in QSR, restaurant, hospitality, or multi-site retail businesses.
• Deep understanding of the French market – culturally, commercially, and operationally – with experience driving local market launches, campaigns, or growth strategies.
• Strong leadership skills with the ability to work cross-functionally and influence stakeholders at all levels.
• Bilingual – fluent in French and English (written and spoken) is essential.
• Hands-on, pragmatic, and highly organised – comfortable working in a fast-paced, entrepreneurial environment where flexibility and adaptability are key.
• Track record of delivering measurable results across brand building, customer acquisition, and local marketing execution.

What’s on Offer:

• A senior leadership opportunity to shape and drive the French marketing strategy for a growing international QSR brand.
• Competitive salary and benefits package, commensurate with experience.
• The chance to join a dynamic, ambitious business at a pivotal moment in its growth journey.
• Autonomy and influence, with the support of an experienced UK-based central team.