Head of Marketing

Otamiser; France; À distance; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A dynamic SaaS company based in France is seeking a Head of Marketing to drive its growth. You will be responsible for developing a high-impact marketing strategy focused on lead generation, brand development, and CRM. The ideal candidate has 5-10 years of experience in marketing, preferably in B2B SaaS or travel tech, with proven results in SEO and content marketing. This role offers flexible working hours and remote work options.

Prestations

Competitive salary package

Scope for growth and personal development

Flexible working hours

Remote work model

Qualifications

• 2-5 years in senior marketing roles in B2B SaaS.
• Proven expertise in SEO strategy and content marketing with examples of traffic growth.
• Native or near-native English proficiency.

Responsabilités

• Align marketing efforts with business goals and target segments.
• Develop and execute the global marketing strategy.
• Oversee and optimize the marketing budget.
• Set and achieve key KPIs for lead generation.
• Manage the company website and grow organic traffic.

Connaissances

SEO strategy

Content marketing

Project management

Cross-functional collaboration

Data analysis

Audience engagement

Outils

Google Analytics

HubSpot

Description du poste

We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.

Role Overview

We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.

Key Responsibilities

• Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.
• Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.
• Oversee and optimize the marketing budget
• Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.
• Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets
• Build and manage a high-impact marketing organization fostering innovation and collaboration
• Continuously improve the performance and productivity of the marketing team.
• Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)

SEO & Web Leadership

• Build and execute an SEO strategy to grow organic traffic, and dominate relevant search results.
• Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning.
• Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices
• Own web analytics and reporting, using data to drive continuous optimization
• Manage the external website developer to improve website performance and changes.

Content & Campaign Management

• Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video
• Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.
• Manage writers/designers as needed

Webinar & Event Marketing

• Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions
• Create post-event campaigns to convert attendance into qualified leads
• Support sales in conferences in Europe and North America.

Requirements

• 2-5 years in senior marketing roles in B2B SaaS
• 5-10 years of experience, ideally in short-term rental or travel tech
• Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation
• Strong understanding of webinar production and audience engagement tactics
• Proven track record of leading and scaling marketing teams
• Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar
• Excellent project management and cross-functional collaboration skills
• Native or near-native English proficiency

Extra info

Since our marketing team is primarily based in Europe (GMT+2), we are ideally looking for someone who can work within or close to European time zones to ensure smooth collaboration and overlap in working hours.

What We Offer

Employment contract of unlimited duration with a competitive salary package.
Scope for growth and personal development.
A start-up on the verge of international growth.
Flexible working hours.
A remote work model.