Head of Loyalty programs - Michelin Lifestyle (F/M)

Michelin; Paris; Sur place; EUR 80 000 - 92 000; Plein temps

Résumé du poste

Une entreprise de renommée mondiale dans le secteur des pneumatiques recherche un Responsable des programmes de fidélité pour piloter des initiatives innovantes visant à renforcer l'engagement des clients B2C et B2B. Le rôle inclut l'analyse des données clients, la gestion d'une équipe internationale et le développement de programmes conformes aux normes financières. La mission nécessite un leader stratégique capable d'innover et de maximiser les résultats à travers une attention continue aux tendances du marché.

Prestations

Assurance santé

Plan d'épargne entreprise

Plan d'actionnariat salarié

Rémunération variable

Qualifications

• Expérience significative en gestion de programmes de fidélité B2C et B2B.
• Capacité à manager et former une équipe internationale.
• Compétences avérées en analyse de marché et détection d'opportunités.

Responsabilités

• Définir et mettre en œuvre des stratégies de fidélisation efficaces.
• Gérer l'équipe internationale responsible des initiatives de fidélité.
• Évaluer la performance des programmes de fidélité en ajustant les stratégies.

Connaissances

Analyse des données

Gestion de programmes de fidélité

Leadership

Collaboration interdisciplinaire

Innovation

Formation

Formation supérieure en marketing ou finance

Description du poste

Main expected activities
* Define and steer the implementation of efficient loyalty strategies that resonate with B2C and B2B customers, drive engagement and support the department business objectives
* Analyze data to understand customer behavior, identify opportunities for personalized interactions and creation of targeted rewards to enhance customer engagement and optimize loyalty programs
* Evaluate the financial feasibility of the loyalty program(s) (implementation and maintenance costs, expected benefits)
* Simulate different scenarios and understand how changes in the loyalty programs' structure and incentives may impact the business line's financial performance
* Explore funding options for the loyalty programs, such as leveraging partnerships, co-marketing agreements
* Collaborate with multiple stakeholders within the Business Line to ensure seamless execution of the loyalty programs
* Oversee the day-to-day management of loyalty programs ensuring operational efficiency and effective use of technology to provide a seamless customer experience
* Ensure that loyalty initiatives are integrated into all customer touchpoints
* Manage, lead and mentor an international team responsible for loyalty initiatives providing training, setting goals
* Supervise the training of staff on loyalty programs details
* Track and report on programs performance, adjusting strategies to maximize results
* Continuously innovate and refine loyalty offerings based on customer feedback and industry trends
* Develop a budget for the loyalty program(s), allocating resources for marketing campaigns, rewards, technology infrastructure, and ongoing program maintenance.
* Ensure that the loyalty program complies with financial regulations and industry standards
* Revenue Forecasting

Recruitment process
If your CV is accepted, you can join us after 2 phases:
An initial distance interview.
A full day of recruitment, so that you can fully express your personality and skills.
You will then receive detailed feedback within a few days.

Salary and benefits
- Fixed salary from €80,000 depending on profile and experience.
- Variable remuneration, profit-sharing, company savings plan, employee share ownership plan, health insurance

Location: Boulogne-Billancourt.