Head of Brand Communication HF

La Redoute; Roubaix; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

An established industry player is seeking a Head of Communication and Social Media to elevate its brand presence in Northern Europe. This dynamic role involves crafting a comprehensive communication strategy, leading a team, and driving brand awareness across various platforms. With a focus on innovation and creativity, you will manage impactful campaigns, events, and partnerships, ensuring consistency and relevance in messaging. Join a supportive and ambitious team dedicated to making a tangible impact in the e-commerce and lifestyle sectors.

Prestations

Ownership of projects

Supportive global team

Dynamic local teams

Qualifications

• 5+ years of experience in communication, social media, or branding.
• Proven track record in 360 campaigns, events, PR, and activations.

Responsabilités

• Develop and implement a comprehensive 360-degree communication plan.
• Lead the local social media organic strategy and community engagement.

Connaissances

Communication

Social Media Management

Brand Strategy

Project Management

Storytelling

Digital Culture Understanding

Formation

Bachelor's Degree in Communication or Marketing

Outils

Social Media Analytics Tools

Description du poste

Do you want a job that matches your ambition and your lifestyle?

Read on to discover the profile we're looking for!

Part of the Galeries Lafayette group, La Redoute has evolved from its origins as a wool mill into a heritage French brand maintaining unique connections with its customers for over 180 years, initially through its catalogues and now digitally. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customers' homes.

In the context of its strong growth, La Redoute Hub Northern Europe is looking for its Head of Communication and Social Media, reporting directly to our CEO. The scope of the Hub includes Belgium, the Netherlands, Germany, and international development.

Our main mission is to guarantee the brand's visibility, image, and influence across all touchpoints. You will build and lead a bold, cohesive, and engaging communication strategy that amplifies our brand with all audiences—customers, media partners, both online and offline.

You will manage a team of 2 people, comprising a community manager and a content lead.

Key Responsibilities, working closely with global and local teams:

1. Develop and implement a comprehensive 360-degree communication plan (commercial, brand, social media, PR, corporate, and internal).
2. Orchestrate and ensure the relevance and consistency of the commercial plans across different countries.
3. Guarantee the impact, relevance, and performance of content. Ensure messaging consistency across all channels.
4. Build and track performance KPIs and optimize campaigns accordingly.
5. Manage your budget and optimize investments.

2. Social Media & Content

1. Lead the local social media organic strategy (editorial calendar, content production, community engagement).
2. Drive brand awareness and community engagement across key platforms (Instagram, YouTube, Pinterest, TikTok, etc.).
3. Manage internal teams or external partners (community managers, content creators).
4. Track performance KPIs and optimize campaigns accordingly.

3. Press Relations & Influence

1. Define and execute the local PR strategy.
2. Build strong relationships with journalists and key media outlets.
3. Manage press releases, speaking opportunities, and interviews.
4. Identify and activate influencers aligned with the brand DNA.

4. Events & Brand Activations

1. Design and deliver high-impact events (launches, pop-ups, trade shows, press events, customer activations).
2. Build relevant brand collaborations and partnerships.
3. Maximize brand visibility through cultural or seasonal highlights.

5. Brand & Image

1. Act as the guardian of the brand identity & DNA, as defined by the global team (voice, tone, visuals, values).
2. Ensure coherence between online and offline presence.

What is expected from you:

• At least 5 years of experience in communication, social media, or branding, preferably in e-commerce, lifestyle, or digital-native environments.
• Deep understanding of digital culture and strong storytelling skills.
• Proven track record in 360 campaigns, events, PR, and activations.
• Creative thinker with strong leadership and project management skills.
• Proficient with social media tools, analytics, and digital trends.

What We Offer:

• The opportunity to shape and elevate La Redoute's brand in Northern Europe with bold ambitions.
• Ownership and the chance to make a tangible impact.
• A supportive global team and dynamic local teams.

To find out more about La Redoute, click here.

La Redoute is a signatory of the Diversity Charter. As difference is a source of wealth, our jobs are accessible to all.

Required Experience: Director

Key Skills: Bidding, Arabic Speaking, Fund Management, ERP, Airlines, Corrosion