Head of Brand Activations H/F

Motul; Aubervilliers; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

Une entreprise dynamique et innovante recherche un Responsable des Activations de Marque pour superviser les partenariats et les événements à l'échelle mondiale. Avec plus de 12 ans d'expérience, dont 5 en gestion, vous serez chargé de définir et d'implémenter des stratégies de sponsoring alignées sur la narration de la marque. Ce rôle vous permettra de travailler dans un environnement international, en représentant la marque dans le secteur du sport automobile et en coordonnant des événements de grande envergure comme le MotoGP et le Dakar. Si vous êtes passionné par le marketing et le sport, cette opportunité est faite pour vous.

Qualifications

• 12+ ans d'expérience, dont 5 ans en management, dans le secteur du sport automobile.
• Capacité à évoluer dans un environnement multiculturel avec des compétences en négociation.

Responsabilités

• Gérer les activations de marque et les partenariats au niveau mondial.
• Planifier et coordonner les événements d'entreprise et les programmes VIP.

Connaissances

Gestion de marque

Négociation

Gestion de partenariats

Planification d'événements

Compétences relationnelles

Formation

Master en Marketing

Diplôme d'école de commerce

Description du poste

Member of the Motul Global Leadership team and reporting to Motul's Chief Brand & Communication Officer, the Head of Brand Activations is the guarantor of the best activation and respect of the Motul brand image. The role oversees Motul's communication strategically & operationally through 4 main pillars:

1. SPONSORSHIP & PARTNERSHIPS
   With the support of a Sponsorship manager:

• Build & Implement Sponsoring & Partners (incl. OEM) Strategy:

1. Define a new Motul partnership territory inline with the brand narrative (brand strategy) and business strategy.
2. Benchmark, identify and source the right strategic partners to meet the brand and company's objectives.
3. Build, answer, nourish and coordinate a network that can feed the brand partnership territory.
4. Negotiate, contractualize, deliver, monitor and align Motul's & partner's benefits for each sponsoring deal.
5. Coordinate with stakeholders the implementation of these benefits into concrete 360° activation plans throughout the year.
6. Transmit, delegate & monitor to the stakeholders (BUs, Brand & Comm, Product, R&D) the benefits negotiated to help them transform into concrete activations and maximize the output of each contractual counterpart and yearly assess the outcomes.
7. Set up a ROI approach and the appropriate tools to measure & monitor Brand representation.

Represents the Motul brand across the world in the motorsport sector.

Point of contact for all the sponsoring global activities.

In charge of rolling out the right opportunities to the right stakeholders within the group.

Guide and challenge the BUs approach and initiatives on the partnerships.

1. EVENTS & ACTIVATION
   With the support of an Event manager and an Event coordinator:

• Manage strategically and operationally all gold events (corporate) happening in the world:

1. Plan, manage & coordinate all activations involving Motul presence in external gold events worldwide (MotoGP, Dakar, WEC, Retromobile).
2. Build and coordinate with stakeholders the implementation of all the activation plans before, during and after the event (Team members, product dept., R&D, BUs).
3. Plan, manage & coordinate the Motul VIP programs related to gold events (Motul Experience) and Motul booth on same events.

Education / Qualification: MASTER DEGREE MARKETING / Business School or equivalent / Sport Marketing is a plus.
Experience needed: 12 Years + of experience with at least 5 years experience in Management position, Motorsport / Automotive & Powersport Experience, Sponsorship & Brand Activation Expertise.
Language: English main language for the job: Written & Spoken / French written & spoken / Every other language appreciated.
Soft skills: Profile used to evolve in multicultural environment and international groups, flexible, multi-tasking with a strategic overview and able to compose with complex situations and different influence poles, very good relationship and negotiation know-how, managerial skills.