Head of Acquisition - France

TN France; Paris; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An innovative global sports streaming platform is seeking a Head of Acquisition to shape brand presence and drive growth in France. This pivotal role involves customer acquisition strategies, sales planning, and optimizing the customer sign-up journey. With a strong focus on collaboration across teams, you'll leverage your expertise in sports marketing and subscription models to maximize customer growth. Join a passionate team that values ambition, creativity, and inclusivity, and be part of a transformative journey in the sports industry.

Prestations

Access to DAZN

Pension Contributions

Healthcare Scheme

Qualifications

• 8-10 years of experience in Sports Marketing and Entertainment.
• Proven track record in consumer marketing within a subscription-based business.

Responsabilités

• Drive landing page traffic and optimize conversion rates.
• Lead performance forecasting and budget planning.

Connaissances

Sports Marketing

Consumer Marketing

Creative Campaign Development

Social Media Strategy

Leadership

Data Analysis

Fluent in English

Fluent in French

Description du poste

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DAZN is a leading global sports streaming platform, providing fans with access to a wide range of live sports and original content. As the Head of Acquisition, you will play a pivotal role in shaping the brand presence and driving growth for DAZN in France. This role is based in Paris, France, with benefits including access to DAZN, pension contributions, and a healthcare scheme.

Please note: Our Talent Acquisition team and some hiring teams are based in the UK, so parts of the recruitment process will be conducted in English. Please upload your resume in English. Thank you!

As our new Head of Acquisition, you’ll have the opportunity to:

1. Customer Acquisition: Drive landing page traffic, optimize conversion rates, and manage acquisition volume and spend efficiency (CPA).
2. Sales Planning & Analysis: Lead performance forecasting, budget planning, and evaluate promotional offers to maximize customer growth.
3. Journey Optimization: Analyze and improve the customer sign-up journey across all channels.
4. Paid Media, SEO, and Affiliate Marketing: Develop acquisition strategies, test new channels, and optimize local SEO performance.
5. Collaboration: Work closely with commercial, campaign marketing, and CRM teams to ensure cohesive strategies and results.

You'll have:

1. 8-10 years of experience in Sports Marketing and Entertainment with a deep understanding of Subscription models.
2. A proven track record in consumer marketing, particularly within a subscription-based business.
3. Expertise in creative campaign development, social media strategy, and partner marketing.
4. Excellent leadership and communication skills, with the ability to manage cross-functional teams.
5. A data-driven mindset with the ability to translate metrics into actionable strategies.
6. Experience in the sports or entertainment industry.
7. Deep knowledge of the Football landscape.
8. Fluent in English and French.

At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. If you want to push boundaries and make an impact, DAZN is the place to be. We offer opportunities to make your mark and drive change, using world-class technology to transform sports and revolutionize the industry.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

• Ambitious: People who want to make a big impact and drive DAZN forward.
• Inventive: People with bright ideas who deliver great new experiences for our customers and improvements for our business.
• Passionate: People proud of our product, content, and business, who love what they do and show commitment every day.
• Brave: People who take difficult decisions to help us improve DAZN, our performance, and results.
• Supportive: People who value inclusion, help colleagues develop their careers, and consider others before making decisions.

We are committed to fostering an inclusive environment that values diversity and equality. We welcome applicants from all backgrounds and encourage participation in our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN, and ParentZone.

If you'd like to include a cover letter with your application, please feel free. Please do not include a photo or disclose unrelated personal information. Our goal is to make our hiring process accessible for everyone, including providing interview adjustments where needed.

We look forward to hearing from you.