Growth Marketer - Focus Retention

Trafilea; Balma; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Une entreprise dynamique cherche un(e) Retention Growth Marketer pour orchestrer le parcours client et augmenter la fidélité. Le rôle exige la responsabilité de la production d'e-mails et de l'optimisation des campagnes par l'analyse des données. Une expérience de 4 ans dans les canaux propres, ainsi qu'une expertise avec des outils d'automatisation comme Klaviyo, est requise. Le candidat doit démontrer des compétences en gestion de projet, en communication et une passion pour le marketing.

Qualifications

• 4+ années d'expérience dans les canaux propres (email et SMS).
• Expérience avec des outils CRM, d'automatisation et de personnalisation pour le commerce électronique.
• Solides compétences analytiques avec la capacité de transformer les données en initiatives exploitables.

Responsabilités

• Gérer l'ensemble du parcours client de retour, en se concentrant sur l'amélioration de la fidélisation.
• Développer et optimiser le programme de fidélisation des clients.
• Suivre les KPIs des campagnes et des flux pour garantir qu'ils atteignent les objectifs.

Connaissances

Analyse de données

Gestion de projet

Créativité

Communication

Résolution de problèmes

Outils

Klaviyo

Description du poste

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As the Retention Growth Marketer, your mission is to orchestrate the entire returning customer journey, with a primary focus on enhancing retention through Own Channels. Your main goal is to increase customer loyalty levels by leveraging data insights and learnings, ultimately impacting key metrics such as LTV, Repurchase Rates, NPS, and frequency while reducing unsubscribe rates.

You will be responsible for developing and optimizing our customer retention program to achieve cost-efficient customer loyalty at scale, taking complete ownership of paid channel metrics. Your role requires a visionary and disciplined approach to deliver strategies and tactics while collaborating seamlessly across departments, including creatives, research, BI, and Growth teams, to align data and execution efforts.

Additionally, you will prioritize and execute tests, campaigns, creatives, and investment optimization to increase engagement and understand active and inactive customer segments within our database, with a focus on reducing reacquisition costs, implementing a bring-back strategy, and prioritizing communication channels.

2. General Accountabilities

Propose and implement calendar plans based on data, past learnings and benchmarks from other brands while securing we are respecting frequency and policies to meet customer satisfaction and not generate List Fatigue

Responsible for the email production from the creation of clear briefs, to answer team questions to production goals through coordinating their production in a timely manner.

Provide feedback about the email output to ensure the communication is clear, oriented to the goal of the email and following our copywriting excellence goals, both for promo or editorial emails.

Optimize automated flows by understanding the lifecycle and the impact in the journey of the user (leads and customers).

Propose new segments, models and personas and what drives the returning decision for each of these clusters.

Sets up the rules and policy for Email, by learning the customer engagement with the channel and proposing optimal frequency, contents and tone of voice.

Organize, set up and report A/B tests and inspire the team into having a growth mindset based on data to improve our strategies.

Campaign Execution:

Follow through broadcast and flows from HTML production/approval, until the proper set up in Klaviyo all while respecting the SLAs (production lead time) at all times.

Analysis & Reporting:

Track the main channel KPIs of the campaigns and flows to ensure it accomplishes the targets and adjust plans to accomplish weekly and monthly goals both for leads (acquisition) and customers (retention).

Responsible for daily and weekly reporting of results, priorities and channels. Will cooperate with the Retention team to fulfill the weekly template every monday, tracking actuals, Key Results and Blockers for the upcoming week.

Assess, understand and take actions to sustain email deliverability within the threshold understanding the potential harm it could cause. Being proactive here is fundamental.

Deliver ad hoc analysis and deep dives to identify root causes of potential challenges or to take advantage of new opportunities.

Tech:

Become an expert in the internal tools (email and sms) managed and preach the disciplined usage of the tools in terms of set ups, naming conventions to sustain a scalable system.

Experience: 4+ years of solid experience in Own channels (Email & SMS), working closely with performance, acquisition, and growth teams.

Hands-on experience with CRM, automation and personalization tools for ecommerce

You will learn about copywriting, persuasive communications to build top notch communications across channels that make the consumer engage and take the desired action. .

A natural hustler with a contagious “can-do” attitude

Strong project management and organizational skills.

Strong analytical skills with proven ability to transform data into insights and turn it into actionable initiatives (including both quantitative and qualitative data).

A/B testing experience and growth mindset

Passion for marketing, psychology and sales.

Creative and relentless problem-solver.

Strong written and verbal communication skills and the ability to work effectively with cross-functional teams