Growth Marketer â CDI (H / F)

Beev; Paris; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading company in the electric vehicle sector is seeking a Growth Marketer to define and execute lead acquisition strategies targeting SMBs. This role involves building scalable marketing engines, collaborating with sales, and driving measurable impact through innovative campaigns and automation tools.

Qualifications

• Experience in marketing automation and lead scoring.
• Hands-on growth mindset and strong analytical skills.

Responsabilités

• Design and execute B2B lead acquisition strategies.
• Build and manage prospect databases and lead scoring.
• Optimize marketing campaigns across multiple channels.

Connaissances

Business

Marketing

Communication

Digital Strategy

Analytics

Outils

HubSpot

Google Ads

LinkedIn Ads

PhantomBuster

Pappers

Dropcontact

Apollo

Lemlist

Woodpecker

Description du poste

As Growth Marketer at Beev, you will be responsible for defining and executing our lead acquisition strategy targeting small and medium businesses (SMBs) seeking simple and cost-effective solutions to electrify their vehicle fleets, install charging stations, and manage operations efficiently.

Reporting directly to the Chief Marketing Officer, you will build scalable acquisition engines, identify and score high-potential leads, and collaborate closely with the sales team to drive qualified pipelines. This role is ideal for someone with a hands-on growth mindset, strong skills in marketing automation (especially HubSpot or Brevo), and a sharp focus on measurable impact.

Key Responsibilities

1. Design and run full-funnel acquisition strategies (from awareness to lead handover) to generate qualified B2B MQLs.
2. Build and enrich prospect databases using tools like Pappers, Dropcontact, Apollo, PhantomBuster, etc.
3. Lead Scoring: Implement and maintain lead scoring logic in HubSpot to prioritize leads and improve conversion rates.
4. Campaign Execution: Design, launch, and optimize outbound and inbound campaigns across multiple channels, including:

• Cold emailing (via Lemlist, Woodpecker)
• LinkedIn automation and outreach (via PhantomBuster, Sales Navigator)
• Paid media (Google Ads, LinkedIn Ads, Social)
• Lead nurturing workflows based on content (whitepapers, webinars, videos)
• Retargeting
• SEO-driven inbound campaigns and content hubs

Marketing Automation & CRM (HubSpot): Set up, manage, and continuously improve automation workflows, dashboards, and lead lifecycle stages.

SEO & Content Factory: Contribute to the SEO roadmap by identifying high-potential keywords, building landing pages, and structuring a scalable content machine in collaboration with internal or external writers.

Work closely with the sales team to align messaging, build integrated campaigns, and optimize the lead handover process.

Performance Analysis: Define KPIs for each action, monitor acquisition funnels, run A/B tests, and iterate quickly based on insights and impact.

Key Skills

Business, Marketing, User Interface, Web Content, A/B Testing, Communication, CRM, Paid Search, HTML, Project Management, Content Marketing, Email Campaigns, ROI, Digital Strategy, Analytics

Employment Type: Full-Time

Experience: [Specify years]

Vacancy: 1