Go to Market Manager

Limelight Health; Lyon; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Une entreprise innovante à Lyon recherche un Product Marketing Manager pour superviser la stratégie Go-to-Market et le suivi des performances. Le candidat idéal aura au moins 3 ans d'expérience, de solides compétences analytiques, et sera passionné par les défis financiers des PME. Avec un package salarial attractif et un environnement de travail dynamique, c'est le meilleur moment pour rejoindre cette équipe ambitieuse.

Prestations

Package salarial attractif (fixe + variable)

Tickets restaurant Swile

Bureaux modernes avec rooftop

Événements d'équipe et défis

Potentiel de croissance exceptionnel

Environnement d'apprentissage rapide

Équipe de entrepreneurs ambitieux

Qualifications

• 3 ans d'expérience en SaaS ou cabinet de conseil en finance.
• Maîtrise de l'analyse de données et de la modélisation.
• Compétences fortes en positionnement et message.

Responsabilités

• Concevoir et exécuter des stratégies Go-to-Market.
• Surveiller la performance et recommander des actions correctives.
• Aligner les parties prenantes sur les objectifs stratégiques.

Connaissances

Compétences analytiques

Communication

Gestion de projet

Compréhension des finances

Formation

Master dans une grande école de commerce ou d'ingénierie

Outils

Outils d'analyse de données

Outils de marketing AI

Description du poste

Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the FT120, rewarding the most promising startups in France.

Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.

Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points.

Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.

We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.

These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.

We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!

Home page

Customer Stories

Our Values

Reporting directly to the Head of Product Marketing (who reports to the VP of Product), you will play a key role in Agicap’s journey to exceed €100M in ARR over the coming years.

You will oversee a multi-country scope (France, DACH, Italy, UK, Spain).

️ Main Missions :

• Go-to-Market Strategy :
Design, structure, and execute go-to-market strategies.
Work closely with local teams to ensure successful product launches.
• Performance Tracking :
Set equipment and activation goals for key products.
• Monitor performance and recommend corrective actions in case of deviations.
• Positioning & Messaging :
Define clear and differentiated product positioning.
Ensure message consistency across all channels (marketing, sales, etc.).

Key Enablers for Success :

• Stakeholder Alignment: Align key stakeholders on strategic goals and performance indicators.
• Product Influence: Collaborate with Product Managers to challenge and influence the roadmap using feedback from Sales and Customer Success
• Market Insight: Develop a deep understanding of market trends and the competitive landscape.

Additional Responsibilities :

• Sales & CS Enablement: Equip the teams with relevant materials (pitch decks, battle cards, etc.).
• Lead Optimization: Work with Marketing and Sales teams to optimize lead acquisition and conversion, suggesting impactful content marketing initiatives.
• Pricing Strategy: Contribute to defining relevant pricing models based on market insights and business goals.

What we are looking for :

• Background

+3 years of experience, ideally in a SaaS scale-up or in a Finance consulting firm

Master's degree in a top business or engineering school

• Hard Skills
Strong analytical skills, with the ability to provide actionable recommendations and contribute to their execution
Proficiency in data analysis & modeling to extract insights and forecast performance
Excellent written and verbal communication skills, with high attention to detail
Strong expertise in positioning & messaging, with ability to craft compelling value propositions
Solid project management skills: planning, execution, stakeholder alignment
Good understanding of Finance; advanced knowledge is a plus
Familiarity with AI tools for Product Marketing use cases would be a plus
• Soft Skills
A strong interest in the financial challenges of SMBs and mid-market companies
Ideally extensive knowledge of the B2B SaaS ecosystem

Performance-driven and metrics-focused approach

Entrepreneurial mindset and strong ownership of projects
Proactive, self-starter attitude, comfortable with experimentation
Challenger mindset: able to question and optimize processes and priorities
Ability to multitask and adapt in a fast-paced environment
Curiosity and commitment to continuous learning and self-development

What we offer

• Attractive salary package (fixed + variable)
• Swile Restaurant tickets
• Amazing new offices with rooftop !
• Team buildings and challenges
• Best time to join in terms of growth potential
• Fast learning environment, entrepreneurship and team spirit
• An incredible team of ambitious entrepreneurs

Hiring Process :

• Initial interview with Maria, Talent Acquisition (30-minute introduction call)
• 1st round with Charlotte May, Head of Product Marketing (30-minute introduction call)
• 2nd round with Charlotte May again (45-minute live case study)
• 3rd round with Maik, Product Marketing Manager : (45-minute live case study)
• Final step at our offices: a tour of the workplace, a chance to meet part of the team, and an interview with Etienne Desbrières, VP Product

Thank you!