Global SEO Lead — AI-Powered Growth, Remote

North Star Network; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Fully remote work environment

Competitive compensation

Résumé du poste

North Star Network is seeking a Head of SEO to lead organic growth for a portfolio of sports and betting brands across 30+ countries, operating in multiple languages. This strategic yet hands‑on leadership role oversees performance, SEO strategy, and AI‑assisted workflows with cross‑functional teams.

You will drive technical and content SEO, internal linking, and indexation, while building KPIs, monitoring rankings and traffic.

Qualifications

• Proven SEO leadership experience in iGaming, betting, affiliate SEO, lead generation or large media businesses.
• Track record of growing organic traffic across multiple websites, markets or languages.
• Strong expertise in technical SEO, content SEO, internal linking, indexation, SERP analysis.

Responsabilités

• Define and execute the SEO roadmap across brands, markets and languages.
• Prioritize initiatives based on business impact and opportunity.
• Monitor rankings, traffic, conversions, crawlability and indexation.
• Investigate algorithm updates, traffic drops and technical issues.
• Build clear KPIs and reporting frameworks.
• Improve AI‑assisted workflows for SERP analysis, content QA, briefs and internal linking.
• Develop scalable SEO systems, dashboards and alerts.
• Work with Data and Automation teams to increase efficiency across the portfolio.
• Build documentation and knowledge‑sharing processes.
• Lead and support a team of 15 SEO specialists.
• Coach SEO Managers and Team Leads.
• Help recruit, train and develop SEO talent.
• Raise standards and challenge outdated practices.

Connaissances

SEO leadership

iGaming / betting/ media

multi-market / multi-language

Technical SEO

Content SEO

Data analysis

AI and automation awareness

Stakeholder management

Outils

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Rank tracking tools

Log analysis

Description du poste

North Star Network is seeking a Head of SEO to lead organic growth for a portfolio of sports and betting brands across 30+ countries, operating in multiple languages. This strategic yet hands‑on leadership role oversees performance, SEO strategy, and AI‑assisted workflows with cross‑functional teams.

You will drive technical and content SEO, internal linking, and indexation, while building KPIs, monitoring rankings and traffic.