Global Product/Marketing Manager M/F

Lamacompta; Villepinte; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Une entreprise innovante dans l'imagerie médicale recherche un Global Product/Marketing Manager pour diriger la stratégie marketing de leur portefeuille de produits de contraste X-ray. Ce rôle senior comprend la gestion de lancements de produits, l'analyse du marché et la communication avec divers intervenants. Le candidat idéal aura une expérience substantielle dans l'industrie pharmaceutique et une solide compréhension de l'imagerie médicale, ainsi que des compétences en gestion de portefeuille et en leadership.

Qualifications

• 5-10 ans d'expérience dans l'industrie pharmaceutique ou de la santé.
• Compréhension approfondie de l'imagerie médicale fortement préférée.
• Expérience dans le lancement de nouveaux produits.

Responsabilités

• Développer et mettre en œuvre la stratégie marketing mondiale pour le portefeuille de produits de contraste X-ray.
• Gérer le portefeuille en prenant des décisions sur les stratégies et la planification d'évolution du marché.
• Assurer la communication médicale-marketing efficace et le soutien promotionnel.

Connaissances

Stratégique

Communication

Analyse de marché

Gestion de portefeuille

Gestion des parties prenantes

Lancement de produits

Description du poste

At Guerbet, we build lasting bonds to make life better. That is our Raison d'être. We are a global leader in medical imaging, offering an extensive range of pharmaceuticals, medical devices, digital and AI solutions for diagnostic and interventional imaging.

Achieve, Cooperate, Care and Innovate are the values we share and practice every day. Working at Guerbet is not only being part of a multicultural team of 2,600 employees in more than 20 countries, but above all playing a unique role for the future of medical imaging.

For more information on Guerbet, visit www.guerbet.com and follow Guerbet on LinkedIn, Twitter, Instagram and YouTube.

Global Product/Marketing Manager M/F

Location: Vilepinte (93)

Position available on a permanent contract

Key Responsibilities:

The Global Product Manager - X-ray will be responsible for defining, developing, and implementing the global marketing strategy for the X-ray contrast media portfolio. This senior role focuses on portfolio management, including market evolution, new product launches, and product discontinuations. The role requires a strategic approach to drive initiatives and ensure successful implementation of the marketing plan worldwide.

Strategy and Planning:

• Develop and implement the global marketing strategy for the X-ray contrast media portfolio.
• Participate in the 5-year mid-term plan process.
• Manage the portfolio by deciding on strategies and planning for market evolution, including share and volume.
• Plan new product launches, including what, when, where, and how much.
• Plan product discontinuations, including what, when, where, and how much.

Product Communication, Promotion And Training:

• Ensure effective product-medico-marketing communication and promotional support.
• Implement marketing plans to achieve sales objectives and margins, considering market access implications.
• Leverage digital community and tools to contribute to the Group Digital transformation.

Stakeholder Management And KOL Engagement:

• Develop and maintain a strong international KOL network.
• Organize strategic seminars/webinars in collaboration with Medical Affairs.
• Ensure all marketing and communication activities are compliant with regulatory and compliance standards.

Market Analysis And Research:

• Conduct market analysis, including scenarios, trends, and competitor analysis.
• Monitor product perception through quantitative and qualitative methods.
• Develop awareness of market trends, regulatory impacts, and competitive influences.
• Perform research and gather voice of customers to support key projects.

New Product Launches:

• Define and execute marketing plans for new product launches globally.
• Ensure regional deployment of new product launches.

Future Imaging Technologies:

• Develop awareness of future imaging technologies with OEMs.
• Make recommendations for the product portfolio and develop partnerships.

Key Stakeholders:

Compliance, Regulatory, Medical Affairs, Scientific Experts, Regional Marketers, CCOs, VP & Sales Managers, Regional Applications, MSL, Contrast Media Marketers, KOLs, Societies, Agencies, Partners, etc.

Skills And Key Competencies:

• Extensive experience (5-10 years) in the pharmaceutical and/or healthcare industry with proven sales and marketing success.
• Excellent understanding of medical imaging, strongly preferred.
• Experience in launching new products and managing portfolios.
• Experience working within a global organization in a matrix environment.
• Proven success leading cross-functional teams.
• Strategic mindset with a results-oriented approach.
• Fluency in English required; fluency in French is desirable.