Global Prestige Activation Intern (H/F)

Pernod-Ricard; Paris; On-site; EUR 13,000 - 20,000; Full time

Job summary

Pernod Ricard seeks a Master student to join the Prestige Acceleration team in Paris. You will support brand activations and key launches across markets, leveraging global brands and cross-functional teams to ensure flawless execution.

You will assist with media planning, cultivate luxury partnerships, and help communicate global Prestige strategy to Market Companies, while engaging in a dynamic, client-centric work environment.

Qualifications

• Master student in general business or marketing.
• Experience with international marketing is preferred.
• Interest in luxury industries and wine & spirits.

Responsibilities

• Brand Strategy & Activation: support prestige activations with affiliates and global teams.
• Media strategy and planning: assist PR & media plans in key markets.
• Luxury Partnerships: identify partners and build a collaboration program with a comms plan.
• Educate & inspire internal Prestige stakeholders: support Prestige committee and internal/external communication plans.

Skills

Active Learning

Adaptability

Communication

Consumer Behavior

Customer Centricity

Digital Literacy

Event Management

Go-to-Market Strategies

Market Positioning

Market Research

Media Buying

Performance Measurement

Results-Oriented

Education

Master student in general business or marketing

Job description

The Prestige segment is recognized as a key growth opportunity at Group level. The mission of the Prestige Acceleration team is to bring focus and dedication to driving this growth - by accelerating Prestige through specific routes to market and 'glocal' programs. The team will ensure exceptional execution across the key touchpoints of the Prestige ecosystem, in close collaboration with Brand experts and Market Companies.

KEY RESPONSIBILITIES:

• Brand Strategy & Activation: Support Prestige activations and key global launch momentums in collaboration with affiliates, with the support of global brands and transversal departments, ensuring excellence in execution (cross functional projects orchestration, maintaining a strong client-centric mindset and collaborative way of working)
• Media strategy and planning: Support Market Companies for the acceleration of certain PR & media plans in key markets
• Luxury Partnerships: nourish an ecosystem of selected luxury partners that will contribute to elevating our brands in key markets: identify the partners, build a holistic collaboration program, launch and activate in key markets with a dedicated communication plan.
• Educate & inspire internal Prestige stakeholders: support the running of a Prestige committee (external luxury experts to fuel and inspire Prestige teams internally); Support the planning and creation of an internal and external communication plan; Support the creation of internal documents to communicate to Market Companies the global strategy and key initiatives of the prestige portfolio

Management :

1 direct report (Activation)

• You are Master student in general business or marketing
• You are organized, rigorous, methodical and proactive with a \"Doer\" mindset.
• You have a previous successful experience in international marketing;
• You have strong affinity with luxury industry and a strong interest in Wine & Spirits
• You are fluent in English, French is a plus

Skills:

• Active Learning
• Adaptability
• Communication
• Consumer Behavior
• Customer Centricity
• Digital Literacy
• Event Management
• Go-to-Market Strategies
• Market Positioning
• Market Research
• Media Buying
• Performance Measurement
• Results-Oriented

Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.