Global Media Manager H/F

Laboratoires Dermatologiques d'Uriage; Saint-Martin-d'Uriage; Sur place; EUR 50 000 - 75 000; Plein temps

Résumé du poste

Une entreprise internationale spécialisée dans les soins de la peau recherche un Gestionnaire de Médias Globaux. Le poste implique la responsabilité opérationnelle pour le marché français et la coordination stratégique à l'échelle mondiale, soutenant plus de 80 pays. Le candidat idéal doit avoir une expérience solide dans le secteur de la beauté et des compétences éprouvées en marketing de performance.

Qualifications

• Minimum 5 ans d'expérience en skincare/beauty.
• Expertise forte en Paid Media et stratégie omnicanale.
• Analyse des KPIs et gestion des tableaux de bord média.

Responsabilités

• Définir et exécuter la stratégie média payante pour la France.
• Gérer les campagnes de bout en bout avec l'agence média globale.
• Développer des directives média globales et soutenir les équipes locales.

Connaissances

Marketing performance

Analyse de données

Collaboration interfonctionnelle

Description du poste

Description du poste

Intitulé du poste

Global Media Manager H/F

Contrat

CDI

Description de la mission

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:

• Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,
• and Apivita, potentializing nature & science to pollinate beauty holistically.
  
  

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.

The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand’s media strategy globally.

This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors).

Key Responsibilities

Media Strategy & Execution – France

• Define and execute the Paid Media strategy for France, aligned with brand priorities and key marketing moments
• Lead end-to-end campaign management in collaboration with the global media agency: briefing, activation, budget tracking, optimization, and wrap-up
• Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities
  
  

Global Coordination & Market Support

• Develop and deploy global media guidelines: strategic frameworks, playbooks, formats, KPIs, and benchmarks
• Support local teams in adapting the global strategy to their markets: market calls, strategic consulting, and validation of key plans
• Animate a global media community to share best practices and scale successful initiatives
  
  

Performance Measurement & Optimization

• Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.
• Lead post-campaign analysis and provide actionable insights to inform future activations
• Challenge agency recommendations to continuously improve targeting, formats, and efficiency
  
  

Cross-Functional Collaboration

• Work closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaigns
• Take part in strategic planning meetings, bringing media insights and data to the table
• Contribute to internal media education through tools, workshops, and clear reporting
  
  

Innovation & Media Excellence

• Drive media innovation across the organization: testing new platforms, integrating AI tools, predictive targeting, advanced measurement
• Stay ahead of market trends, competitors, and technological shifts to fuel innovation
• Represent Uriage with a strong voice among global media partners, platforms, and agencies
  
  

Profil

• Minimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)
• Strong expertise in Paid Media, performance marketing, and omnichannel strategy
• Proven experience managing a local market (ideally France) and leading global strategy or guidelines
• Comfortable working in a matrix environment with multiple stakeholders
• Analytical mindset, confident with KPIs and media dashboards
• Strong communication skills, proactive, structured, and solution-oriented
• Fluent in English and French (English is used daily)