Global Media Manager

Laboratoires Dermatologiques d'Uriage; Neuilly-sur-Seine; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

Une société de cosmétiques recherche un(e) Global Media Manager pour diriger la stratégie média à l'échelle mondiale, en se concentrant sur le marché français. Le candidat idéal a au moins 5 ans d'expérience dans le secteur de la beauté, avec une expertise en médias payants et une approche analytique. Des compétences en communication en anglais et en français sont requises.

Qualifications

• Minimum 5 ans d'expérience en skincare/beauty, uniquement du côté marque.
• Connaissance des médias payants, du marketing de performance et de la stratégie omnicanal.
• Expérience avérée dans la gestion d'un marché local (idéalement France) et dans la direction d'une stratégie globale.

Responsabilités

• Définir et exécuter la stratégie médias payants pour la France.
• Développer des lignes directrices médias globales pour le marché.
• Gérer les tableaux de bord de performance standardisés et définir les KPIs.
• Collaborer avec les équipes Influence, Contenu, PR, Digital et eCommerce.
• Stimuler l'innovation médiatique au sein de l'organisation.

Connaissances

Expérience en marketing de la beauté

Expertise en médias payants

Compétences analytiques

Communication

Description du poste

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:

- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,

- and Apivita, potentializing nature & science to pollinate beauty holistically.

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.

The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand’s media strategy globally.

This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors).

Key Responsibilities

1. Media Strategy & Execution – France

• Define and execute the Paid Media strategy for France, aligned with brand priorities and key marketing moments
• Lead end-to-end campaign management in collaboration with the global media agency: briefing, activation, budget tracking, optimization, and wrap-up
• Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities

2. Global Coordination & Market Support

• Develop and deploy global media guidelines: strategic frameworks, playbooks, formats, KPIs, and benchmarks
• Support local teams in adapting the global strategy to their markets: market calls, strategic consulting, and validation of key plans
• Animate a global media community to share best practices and scale successful initiatives

3. Performance Measurement & Optimization

• Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.)
• Lead post-campaign analysis and provide actionable insights to inform future activations
• Challenge agency recommendations to continuously improve targeting, formats, and efficiency

4. Cross-Functional Collaboration

• Work closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaigns
• Take part in strategic planning meetings, bringing media insights and data to the table
• Contribute to internal media education through tools, workshops, and clear reporting

5. Innovation & Media Excellence

• Drive media innovation across the organization: testing new platforms, integrating AI tools, predictive targeting, advanced measurement
• Stay ahead of market trends, competitors, and technological shifts to fuel innovation
• Represent Uriage with a strong voice among global media partners, platforms, and agencies

Your Profile

• Minimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)
• Strong expertise in Paid Media, performance marketing, and omnichannel strategy
• Proven experience managing a local market (ideally France) and leading global strategy or guidelines
• Comfortable working in a matrix environment with multiple stakeholders
• Analytical mindset, confident with KPIs and media dashboards
• Strong communication skills, proactive, structured, and solution-oriented
• Fluent in English and French (English is used daily)