Global Media Manager

Laboratoires Dermatologiques d'Uriage; Neuilly-sur-Seine; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

An established industry player in skincare is seeking a Global Media Manager to spearhead its media strategy across 80 countries. This pivotal role combines operational responsibility for the French market with a strategic global scope, ensuring alignment with brand priorities and marketing moments. The ideal candidate will have a minimum of 5 years of experience in the beauty sector, strong expertise in Paid Media, and the ability to manage local markets while leading global initiatives. Join a forward-thinking company dedicated to innovation and excellence in media strategy, where your insights will drive impactful campaigns and foster collaboration across diverse teams.

Qualifications

• Minimum 5 years of experience in skincare/beauty, brand-side only.
• Strong expertise in Paid Media and performance marketing.

Responsabilités

• Define and execute the Paid Media strategy for France.
• Develop global media guidelines and support local teams.

Connaissances

Paid Media

Performance Marketing

Omnichannel Strategy

Analytical Skills

Communication Skills

Formation

Bachelor's degree in Marketing or related field

Outils

Media Dashboards

AI Tools

Description du poste

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:

- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,

- and Apivita, potentializing nature & science to pollinate beauty holistically.

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.

The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand’s media strategy globally.

This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors).

Key Responsibilities

1. Media Strategy & Execution – France

• Define and execute the Paid Media strategy for France, aligned with brand priorities and key marketing moments
• Lead end-to-end campaign management in collaboration with the global media agency: briefing, activation, budget tracking, optimization, and wrap-up
• Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities

2. Global Coordination & Market Support

• Develop and deploy global media guidelines: strategic frameworks, playbooks, formats, KPIs, and benchmarks
• Support local teams in adapting the global strategy to their markets: market calls, strategic consulting, and validation of key plans
• Animate a global media community to share best practices and scale successful initiatives

3. Performance Measurement & Optimization

• Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.)
• Lead post-campaign analysis and provide actionable insights to inform future activations
• Challenge agency recommendations to continuously improve targeting, formats, and efficiency

4. Cross-Functional Collaboration

• Work closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaigns
• Take part in strategic planning meetings, bringing media insights and data to the table
• Contribute to internal media education through tools, workshops, and clear reporting

5. Innovation & Media Excellence

• Drive media innovation across the organization: testing new platforms, integrating AI tools, predictive targeting, advanced measurement
• Stay ahead of market trends, competitors, and technological shifts to fuel innovation
• Represent Uriage with a strong voice among global media partners, platforms, and agencies

Your Profile

• Minimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)
• Strong expertise in Paid Media, performance marketing, and omnichannel strategy
• Proven experience managing a local market (ideally France) and leading global strategy or guidelines
• Comfortable working in a matrix environment with multiple stakeholders
• Analytical mindset, confident with KPIs and media dashboards
• Strong communication skills, proactive, structured, and solution-oriented
• Fluent in English and French (English is used daily)