Global Media Effectiveness Lead — MMM & Data-Driven Growth

Bel Group; Suresnes; On-site; EUR 90,000 - 120,000; Full time

Job summary

Bel Group is seeking a Global Media Effectiveness Manager (W/M/X) in Suresnes, France. You will lead global MMM deployment, develop measurement standards, and translate outputs into actionable recommendations to optimize media budgets and marketing plans.

Collaboration with global IMC, markets, agencies, and partners is essential to embed a data-driven culture. The role requires strong leadership, deep media measurement expertise, and the ability to drive change across multinational teams and

Qualifications

• 8-10 years of experience in media analytics or measurement.
• Experience in multinational FMCG, media agency, or analytics.
• Proven deployment of measurement methodologies across markets.

Responsibilities

• Lead global MMM deployment across priority geographies.
• Develop processes and guidelines for MMM adoption.
• Translate model outputs into actionable marketing recommendations.
• Embed MMM insights into planning and budget allocation.

Skills

MMM deployment

Media analytics

Cross-functional leadership

Data-driven marketing

Dashboarding tools

Tools

Power BI

Tableau

Looker

Job description

Bel Group is seeking a Global Media Effectiveness Manager (W/M/X) in Suresnes, France. You will lead global MMM deployment, develop measurement standards, and translate outputs into actionable recommendations to optimize media budgets and marketing plans.

Collaboration with global IMC, markets, agencies, and partners is essential to embed a data-driven culture. The role requires strong leadership, deep media measurement expertise, and the ability to drive change across multinational teams and