Global Marketing Manager | Software Solutions for Industrial Innovation | Canada / USA | Compet[...]

Data Recrutement; Paris; À distance; USD 60 000 - 90 000; Plein temps

Résumé du poste

A leading company in software publishing seeks an experienced Marketing Coordinator to drive global marketing strategies. The role involves enhancing brand visibility in North America through various channels including digital strategies, performance monitoring, and trade shows. Candidates should possess a Master’s degree and relevant international experience.

Qualifications

• At least five years of experience in a similar role, ideally in an international setting.
• Fluency in English; French is a plus.
• Strong analytical mindset and ability to track performance metrics.

Responsabilités

• Develop and implement a digital marketing strategy to enhance visibility.
• Manage email marketing campaigns and collaborate on webinars.
• Oversee trade show participation in the US.

Connaissances

Digital Marketing

SEO

Content Strategy

Analytical Skills

Event Management

Formation

Master’s degree in Marketing

Master’s degree in International Business

Master’s degree in Communication

Outils

WordPress

Google Analytics

Adobe Creative Suite

Canva

Description du poste

THE COMPANY : A MAJOR PLAYER IN SOFTWARE PUBLISHING

Why did I choose this opportunity?

• Over 30 years of expertise in its industry
• A recognized software publisher specializing in technical knowledge management and industrial innovation
• Presence in diverse markets with a strong global footprint
• A dynamic environment focused on innovation and adaptability
• A passionate, multicultural team dedicated to developing international solutions
• Opportunities for career growth and ambitious projects across multiple continents
• A strong commitment to work-life balance

My recruiter’s insight : This is an exciting role for an international marketing expert with a strategic mindset , eager to thrive in a multicultural environment and actively contribute to the brand’s visibility in North America .

YOUR MISSION : COORDINATE GLOBAL MARKETING STRATEGY

Reporting to the marketing department , your responsibilities will include :

• Developing and implementing a digital marketing strategy to enhance visibility and attract inbound leads
• Creating and executing a content and social media strategy to boost brand awareness
• Optimizing the website for the US and Canadian markets through SEO and keyword analysis
• Managing Search Engine Advertising (SEA) campaigns
• Analyzing website traffic and implementing continuous improvement strategies
• Leading email marketing campaigns and collaborating on webinar organization
• Producing audiovisual content (videos, newsletters, blog articles, white papers) in collaboration with Product Managers
• Managing the creation and adaptation of marketing collateral (product sheets, posters, flyers, presentations) for North America
• Planning and overseeing trade show participation in the US, including logistics, marketing materials, and event execution
• Monitoring marketing KPIs, analyzing performance , and recommending optimization strategies
• Conducting competitive intelligence to stay ahead of market trends
• Collaborating with creative, digital, and external agencies to ensure quality execution of projects
• Adapting campaigns to local market needs while ensuring alignment with global branding guidelines

YOUR PROFILE : EXPERIENCED MARKETING COORDINATOR

Must have :

• Master’s degree in Marketing, International Business, or Communication
• At least five years of experience in a similar role, ideally in an international setting
• Fluent English (French is a plus)
• Proficiency in WordPress and SEO strategies
• Experience with digital marketing tools (Google Analytics, email marketing platforms, social media tools)
• Graphic design skills ( Adobe Creative Suite, Canva )
• Strong analytical mindset and ability to track performance metrics
• Experience in event management (trade shows, conferences, webinars)

Nice to have :

• Proficiency in video editing tools (After Effects, Premiere Pro)
• Experience with Google Ads, Facebook Ads, and CRM tools
• Fluency in a second language (Spanish, German, Mandarin, etc.)

JOB DETAILS

• Location : Canada or USA (Chicago-based preferred)
• Salary : Competitive, based on experience
• Start Date : As soon as possible