Global Marketing Leader for Strategic Analytics Insights SAI

The Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping the future of NIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape, including demand generation, product innovation, and brand building. The successful candidate will be responsible for leading a team to optimize NIQ's portfolio, influence global marketing strategy, and ensure the alignment of consumer insights with the company's goals for market leadership.

This role has a significant strategic and operational impact on the future growth of NIQ. The Global Marketing Leader will drive key initiatives in demand generation, shaping how NIQ engages with customers and influences the market on a global scale. This role requires an individual with a proven track record of both strategic and tactical expertise.

Key Responsibilities

1. Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies. Provide consultation on innovative marketing campaigns to the leadership team designed to drive awareness and build long-term demand.
2. Direct the creation of external marketing campaigns, ensuring the effective communication of NIQ's solutions and brand to target audiences, with a focus on demand generation, ensuring a strong pipeline of qualified leads and optimizing marketing effectiveness across digital, social, and traditional media channels.
3. Lead efforts to drive brand awareness and marketing effectiveness utilizing data analytics to inform campaign strategies.
4. Collaborate with regional and global teams to ensure seamless integration of marketing and analytics strategies across markets. Build and maintain strong relationships with external partners, clients, and stakeholders to drive business success and maximize opportunities for market expansion.
5. Set strategic direction and drive multiple initiatives with notable risk and complexity.

Capabilities

• Extensive experience in global marketing, strategic analytics, and consumer insights within large, complex organizations.
• Strong expertise in demand generation, external marketing, and brand strategy.
• Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices.
• Successful track record in portfolio optimization and executing consumer-centric marketing strategies.
• Ability to navigate complex business environments and provide actionable insights for strategic decisions.
• Exceptional leadership skills, with the ability to influence at senior levels, communicate complex ideas, and build consensus.
• Strong problem-solving skills, capable of identifying innovative solutions to broad business challenges.
• High-level interpersonal skills for effective communication, anticipating objections, and persuading senior stakeholders.
• Proven ability to collaborate with diverse teams and external partners to deliver results.

Key Qualifications

• University Degree (Master's or higher) in marketing, communications, business management, or equivalent experience.
• 8-10 years of experience in Marketing, Digital Marketing, or Account Management, preferably in B2B or related industries, including marketing agencies.
• Comprehensive knowledge of revenue marketing, digital marketing, content marketing, and agency management with measurable results.
• Proficient in MS Office, CRM suites, and marketing automation tools such as MS Dynamics or similar.
• Skilled in strategic planning and executing digital marketing campaigns across regional/local digital channels, including LinkedIn, Google, Facebook, Instagram, and programmatic advertising.
• Fluent in English, with excellent communication skills.

Core Competencies

• Strategic marketing perspective combined with a hands-on, results-oriented approach.
• Ability to manage and partner effectively with global, regional, and country stakeholders, especially commercial leaders.
• Results-driven, with strong data analysis skills to measure and adjust campaign strategies; capable of leveraging full marketing tools to drive demand and strengthen brand value.
• Ability to operate and lead in complex, high-paced, matrix organizations; an effective communicator and entrepreneurial influencer.
• Skilled in identifying, addressing, and escalating challenges using influence, diplomacy, critical thinking, and creative problem-solving.
• Outstanding communication skills, capable of crafting messages that resonate and elevate the NIQ brand.