Global Marketing Associate Director M/F

TN France; Charenton-le-Pont; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a seasoned marketing professional to drive brand engagement and partnerships in a dynamic B2B2C environment. This role focuses on enhancing the in-store experience and value proposition for a leading eyewear brand. You will lead innovative strategies and collaborate with diverse teams to create impactful marketing initiatives, ensuring consistency across all touchpoints. If you're passionate about storytelling and have a strong background in international marketing, this position offers a unique opportunity to make a significant impact in the eyewear industry.

Qualifications

• 12+ years of marketing experience, preferably in the optical industry.
• Strong interpersonal skills for collaboration in an international environment.

Responsabilités

• Develop global B2B and B2B2C experiences through various touchpoints.
• Lead the global Experts 2.0 program and manage in-store strategies.

Connaissances

International Marketing

Partnership Development

B2B2C Marketing

Cross-Functional Leadership

Consumer Insight

Formation

Master's Degree in International Marketing

Description du poste

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Posted:

27.04.2025

Expiry Date:

11.06.2025

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Job Description:

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over150 countriesaccess to a global platform of high-quality vision care products (such asthe Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such asRay-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such asSunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over190,000 dedicated employeesaround the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Your role

Are you passionate about storytelling, brand strategy, and building impactful partnerships in a B2B2C environment? Join us at the heart of EssilorLuxottica’s transformation, where innovation meets optician engagement.

As part of a dynamic and cross-functional team, your mission will be to bring the brand to life in-store and enhance the value proposition of our lenses, through tailored content, storytelling, and collaborative initiatives. You’ll play a key role in designing experiences and tools that help opticians better understand, recommend, and sell our products.

You will also contribute to revamping our “Essilor Experts” partnership program, bringing global intelligence into a highly regionalized model, and exploring new segmentation approaches to scale it with impact.

Main responsibilities:

• Develop the global experience BtoB and BtoBtoC through all touchpoints : trade shows, showrooms, in store
• Lead the global Experts 2.0 program with strong coordination with regions : define the partnership program key requirements, concept store, consumer journey, animate a network of regional leaders, leverage expert capabilities from Milan (architects and design team, digital)
• Lead the phygital in-store strategy across the lens brand portfolio (including Varilux, Stellest, Eyezen, Crizal) , aligning with key stakeholders and ensuring consistency across all brands and touchpoints.
• Manage the development of all in-store assets for the brand teams & Experts partnership program and cultivate buy-in and adoption by markets.
• Partner with brand and trade marketing teams to develop product demonstration tools, branded fixtures and phygital experiences for activation in stores worldwide.
• Liaise across both wholesale and retail in-store communications and space management teams to ensure an omni-channel in-store strategy.
• Oversee the Digital Broadcasting System for the lens brand portfolio, inputing content into the system, creating timeline recommendations for market activations, and providing market support.
• Manage the global Wholesale Activation calendar, meeting regularly with the brand teams to make sure activation plans stay upto-date.

Main requirements:

• Master degree or equivalent in international marketing with a minimum experience of 12 years in marketing.
• Previous optical industry experience or in-store/merchandising experience.
• Results driven and able to manage complex strategic topics that require cross-functional leadership. Strong interpersonal skills, including the ability to collaborate effectively with a wide variety of upstream and downstream partners, in an international environment.
• Curiosity to acquire and deepen the knowledge in the field of optics and/or merchandising. Ability to think “consumer” and to carry out more operational B2B2C marketing actions.
• Ability to structure a strategic recommendation as well as build and share a vision on the subjects.

If you are selected, you will be contacted by Talent Acquisition Department to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.