Global Insight Manager (F / M)

Michelin; Clermont-Ferrand; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Michelin, un leader dans l'innovation pour la mobilité durable, recherche un Global Insight Manager pour rejoindre son équipe. Le candidat idéal aura une expérience avérée en recherche de marché, capacité d'analyse, et sera capable de formuler des recommandations stratégiques basées sur des données complexes. Ce rôle comprend la gestion de projets de recherche, l'analyse des comportements des consommateurs, et la collaboration avec diverses équipes pour optimiser les efforts marketing. Vous bénéficierez d'un plan de développement personnel et d'opportunités de carrière enrichissantes.

Prestations

Plan de formation personnalisé

Opportunités de carrière

Partage des connaissances

Engagement envers la durabilité

Qualifications

• 5-8 ans d'expérience dans un rôle similaire avec un fort accent sur les méthodologies de recherche.
• Expertise prouvée en recherche de marché et gestion des insights.
• Compétences avancées en anglais exigées.

Responsabilités

• Diriger la collecte et l'analyse des données consommateurs.
• Développer des recommandations basées sur des insights.
• Surveiller les tendances de perception et l'image de marque.

Connaissances

Analytique

Communication

Esprit critique

Capacité à traduire des données complexes

Formation

Bachelor's degree in Business, Marketing, Statistics

Outils

Power BI

Tableau

Excel

Description du poste

Global Insight Manager (F/M)

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We are seeking a highly skilled and motivated Insight Manager to join our dynamic team. The successful candidate will be responsible for driving insights that inform strategic decision-making and optimize our customer-centric approach. This role demands a strategic thinker who thrives in fast-paced environments and can effectively communicate complex data in a clear and actionable manner.

WHAT WILL I BE DOING ?

Data Collection and Analysis:

• Lead the collection and analysis of consumer data to understand needs, expectations, and behaviors.

• Utilize both qualitative and quantitative research techniques, including surveys and focus groups.

• Proactively use multiple sources of inspiration for identifying customer insights adapted to context (market research, social media, NPS verbatims, CES data & reports, visits to car/truck shows, ratings and reviews, etc.), and consolidate these data from various sources into synthesized insights.

Strategy Definition:

• Implement strategies based on insights to optimize products, services, and customer relations.

• Develop data-driven recommendations to enhance marketing and communication efforts.

• Generate and/or validate customer insights at the early stage of the Offer to Market (O2M) process.

Survey Organization:

• Define and organize consumer studies and surveys that yield actionable insights for marketing and communication teams.

• Collaborate with cross-functional teams to ensure survey methodologies align with business goals.

• Collect stakeholders' needs (across functions and regions) and engineer them into accurate research questions.

Trend Monitoring:

• Monitor shifts in consumer perceptions and brand image to inform ongoing marketing efforts and strategic initiatives.

• Conduct competitive analysis to identify trends and opportunities for growth.

• Lead/conduct studies independently: consumer journey, brand tracking, U&A, segmentation, NPS, etc. Translate trends, attitudes, and behaviors into business implications and provide actionable insights.

Communication & Reporting:

• Create insightful reports and presentations that effectively communicate findings to stakeholders.

• Develop executive summaries that highlight key insights and actionable recommendations.

• Ability to challenge and influence stakeholders with data-driven recommendations.

Stakeholder Engagement:

• Foster collaboration between departments to translate insights into practical applications.

• Present insights to senior leadership and influence decision-making processes.

• Lead regional research consolidation and collaborate with cross-functional teams to develop and execute research plans.

Project Management:

• Oversee research projects, including timeline management, vendor selection, and budget control.

• Ensure adherence to quality standards throughout the research process.

Continuous Improvement:

• Advocate for best practices in data collection and analysis to enhance the insight generation process.

• Stay updated on industry trends, tools, and methodologies to continuously improve insight capabilities.

TO BE SUCCESSFUL, YOU WILL LIKELY HAVE…

• Bachelor's degree in Business, Marketing, Statistics, or a related field.

• 5-8 years of experience in a similar role with a strong emphasis on research methodologies and data analysis.

• Proven expertise in market research and insight management.

• Strong understanding of customer-centric approaches and digital analytics.

• Proficient in Excel, Power BI, and Tableau for data analysis and visualization.

• Excellent communication skills, both verbal and written, with the ability to present insights succinctly.

• Strong analytical and problem-solving skills.

• Ability to translate complex data into actionable insights.

• Advanced proficiencyin English is required.

WHAT ARE THE BENEFITS FOR YOU ?

Upon taking up your position, you will benefit from a personal training plan. Your progression in the profession will be supported by your colleagues in a climate of knowledge and know-how sharing, as well as through continuous training that will be defined individually.

Your skills, curiosity, and analytical rigor and/or your ability to lead multidisciplinary teams will enable you to evolve either towards a transversal management role or towards a hierarchical management position.

By joining Michelin, several career opportunities are possible, and you will be an active participant in your development!

APPLY TO JOIN US !

If you want to be part of an ambitious vision for sustainable mobility, come and join us!

The position is available immediatelyand will be filled as soon as we find someone who meets our expectations.

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Michelin, entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l'expérience employé!

• Une note de 99/100 à l’index de l’égalité femmes-hommes
• Entreprise « Handi accueillante », avec un réseau de référents et ambassadeurs Handicap pour vous accompagner
• 83,5% de taux d’engagement de nos employés
• 94,6% des stagiaires et alternants nous recommandent, label "Happy Trainees" depuis 9 années consécutives
• Classé parmi les groupes du CAC 40 les plus engagés selon les Bac+5 à l’index RSE Universum 2023
• Parmi les 100 entreprises les plus attractives pour les étudiants et actifs BAC+2/3 au classement Universum 2023
• N°1 des entreprises de plus de 500 stagiaires et alternants qui rémunèrent le mieux au Classement HappyTrainees Rémunération 2023
• Dans le Top 10 des meilleurs employeurs en France au classement Glassdoor 2023
• Dans le top 3 des entreprises du secteur « Automobile / Equipementier » en matière d’attractivité employeur à l’édition 2024 du Palmarès @EPOKA @GROUPE IFOP @Occurrence

Pour en savoir plus sur le Groupe : https://recrutement.michelin.fr

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