Global Head of Channel Marketing

Ledger; Paris; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading digital asset platform is seeking a Channel Marketing Expert to define and execute their global channel marketing strategy. This role involves protecting the brand image, driving collaboration with teams, and analyzing campaign performance for continuous improvement. Ideal candidates will have experience in brand marketing within international retail environments and a strong understanding of the crypto/Web3 ecosystem. The position offers flexible work options in Paris, along with a comprehensive benefits package.

Prestations

Flexible work options

Health & Wellness support

Financial growth opportunities

Commuter allowance

Learning & Development

Qualifications

• Experience in brand marketing with retailers in an international environment.
• Strong influence and collaboration skills.
• Excellent organizational ability.
• Background in crypto/Web3 ecosystems.

Responsabilités

• Develop and own the channel marketing strategy for Ledger.
• Protect and enhance Ledger's brand image across channels.
• Lead planning and execution of online/offline campaigns.
• Maintain operational excellence while driving future growth.

Connaissances

Influence and collaboration skills

Business acumen

Data-driven approach

Organizational ability

Appetite for crypto/Web3

Description du poste

About Ledger

We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.

At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.

As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You'll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints.

Your mission

• Strategic Leadership: Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).

• Brand Guardianship: Protect and enhance Ledger's brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger's tone of voice.

• Cross-Functional Collaboration: Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.

• External Partnerships: Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.

• Campaign Orchestration: Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger's marketing calendar.

• Web3 & NFT Innovation: Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.

• Performance & Optimization: Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.

• Market Intelligence: Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.

• Budget Ownership: Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.

• Operational Excellence with Future Growth: Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.

What we’re looking for:

• Previous experience in online and offline brand marketing with retailers within an international environment

• Strong influence and collaboration skills, combined with a disruptive mindset

• Strong business acumen and a data-driven approach

• Excellent organizational ability

• Strong appetite for the crypto / Web3 ecosystem

At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:

• Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week

• Health & Wellness support - Health and Life Insurance.

• Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.

• Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.

• Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.
  

For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.

We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.