Global Events And Trade Marketing Manager F/H

Roger Vivier; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A luxury fashion company based in Paris is seeking a dynamic Events And Trade Marketing Manager to lead all events and trade marketing initiatives. This role involves managing the entire process of events, ensuring alignment to brand image, and collaborating with various departments to enhance brand visibility. The ideal candidate must have a strong background in event planning and trade marketing, excellent budget management skills, and the ability to drive client engagement.

Qualifications

• Proven experience in event management and trade marketing.
• Strong communication and coordination skills.
• Ability to manage budgets and financial resources effectively.

Responsabilités

• Lead the planning and execution of various events.
• Design and implement trade marketing strategies.
• Coordinate clienteling animations and in-store events.
• Define and monitor the gifting strategy.

Connaissances

Event Planning

Trade Marketing

Budget Management

Cross-Functional Collaboration

Client Engagement

Description du poste

We are seeking a dynamic and experienced Events And Trade Marketing Manager F/H to lead the planning, execution, and evaluation of all events and trade marketing initiatives across markets. This role is pivotal in driving brand desirability, enhancing visibility, and delivering exceptional brand experiences aligned with our global positioning.

Reporting to the Global Head of Marketing, you will take part in the following missions:

EVENT MANAGEMENT (Retail, Press, Client, CIP, Cultural)

• Lead the end-to-end development and execution of events including store openings, collection launches, clienteling activations, high-profile dinners, press events, activations at theMaison Roger Vivier, etc, taking ownership of the entire process
• Ensure events are aligned with brand image, positioning, and global marketing & communications calendar
• Liaise with relevant departments (CRM, Merchandising, PR, Retail,VM) and agencies to guarantee 360° consistency and seamless execution
• Manage budgets, ensuring financial resources are allocated and utilized efficiently for the successful execution of projects and events
• Monitor and report on KPIs for each event (ROI, media impact, client engagement, etc.)

TRADE MARKETING & RETAIL VISIBILITY

• Design and implement trade marketing strategies across pop-ups, pop-ins, directly operated boutiques and key multibrand partners
• Develop guidelines and seasonal toolkits to support store animations, storytelling, and image consistency
• Collaborate with regional teams to tailor activations to each market while maintaining global coherence

CLIENTELING ANIMATIONS

• Participate in the definition the overall client activation strategy through events
• Define clienteling animation plans to support brand moment such as collection launches and local celebrations in collaboration with the CRM and the regional teams (i.e in-store animations, out-store events, CNY, … personalized services, etc.)
• Coordinate in-store and out-of-store animations, from intimate appointments to immersive brand experiences
• Act as a key partner to the CRM and Retail teams, ensuring alignment and excellence in execution

GIFTING STRATEGY

• Define the gifting strategy in partnership with the CRM and the regional teams
• Build a catalogue of gifts and experiences aligned with brand values
• Monitor luxury industry benchmarks and propose seasonal refreshes and innovations