Global CRM Business Analyst Expert – Salesforce & CRM Analytics

CEVA Logistics; Marseille; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

CEVA Logistics is seeking a Senior Business Analyst in Marseille to bridge business and IT for CRM initiatives. You will shape Salesforce Sales Cloud solutions, define analytics practices, and drive dashboards to boost sales and marketing performance.

You will collaborate with global teams, maintain backlogs, lead testing, and support deployments. Fluent English required; international environment and growth mindset encouraged.

Qualifications

• 5–7+ years of experience in Business Analysis or CRM Consulting.
• Strong hands-on expertise in Salesforce Sales Cloud.
• Proven experience with CRM Analytics / Tableau CRM.
• Experience designing dashboards, reporting and analytics solutions.
• Good understanding of CRM data models, data flows and data quality.

Responsabilités

• Gather, analyze and challenge business requirements from Sales, Marketing and Data teams.
• Translate business needs into user stories, functional specs, criteria and test cases.
• Design and evolve CRM processes within Salesforce Sales Cloud.
• Design, maintain and enhance dashboards and analytics solutions using CRM Analytics / Tableau CRM.
• Translate business questions into relevant reporting and analytics solutions.
• Ensure quality and reliability of CRM data for reporting and analytics.
• Manage and maintain the functional backlog and contribute to prioritization.
• Coordinate business, IT, CRM and development stakeholders.
• Prepare and lead functional testing and UAT.
• Support releases, go-lives and user adoption.

Connaissances

Salesforce Sales Cloud

CRM Analytics / Tableau CRM

CRM data models & data quality

Dashboards, reporting & analytics

Agile methodologies & user stories

Functional testing & UAT

Stakeholder collaboration

Fluent English

Outils

Tableau CRM

Description du poste

CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 sites, we are proud to be a Top 5 global 3PL.

We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination and continued learning and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics. As we continue growing at a fast pace, will you “Dare to Grow” with us?

About the Role

Within the CRM & Data team, you will act as a Senior Business Analyst, with strong expertise in Salesforce Sales Cloud and CRM Analytics, serving as a key functional link between business stakeholders and IT teams.

Your role will focus on structuring and challenging business needs, designing relevant functional solutions, and supporting the evolution of Salesforce and its analytics capabilities across an international environment.

You will contribute to the development and continuous improvement of CRM dashboards, reporting and analytics solutions, helping Sales, Marketing and Data teams make better use of their data and improve business performance.

Key Responsibilities

• Gather, analyze and challenge business requirements from Sales, Marketing and Data teams
• Translate business needs into user stories, functional specifications, acceptance criteria and test cases
• Design and evolve CRM processes within Salesforce Sales Cloud
• Design, maintain and enhance dashboards and analytics solutions using CRM Analytics / Tableau CRM
• Translate business questions into relevant reporting and analytics solutions
• Ensure the quality, consistency and reliability of CRM data used for reporting and analytics
• Manage and maintain the functional backlog and contribute to prioritization
• Coordinate business, IT, CRM and development stakeholders
• Prepare and lead functional testing and UAT
• Support releases, go-lives and user adoption
• Contribute to the continuous improvement of CRM processes, reporting and analytics capabilities

Candidate Profile

• 5–7+ years of experience in Business Analysis, Functional Consulting or CRM Consulting
• Strong hands-on expertise in Salesforce Sales Cloud
• Proven experience with CRM Analytics / Tableau CRM – key requirement
• Experience designing dashboards, reporting and analytics solutions based on business requirements
• Good understanding of CRM data models, data flows and data quality
• Strong ability to structure, analyze and challenge complex business requirements
• Experience working in an international environment with multiple business and IT stakeholders
• Good knowledge of Agile methodologies, user stories, backlog and delivery cycles
• Experience with functional testing and UAT
• Excellent communication skills and ability to interact with both business and technical stakeholders
• Autonomous, structured and delivery-oriented
• Fluent English is mandatory

Nice to Have

• Experience within large-scale CRM transformation programs
• Knowledge of Einstein / AI capabilities applied to CRM, such as scoring, recommendations or predictive analytics
• Salesforce certifications
• Knowledge of CRM integrations and architecture
• Experience with other data visualization / BI solutions

Why Join CEVA Logistics?

At CEVA Logistics, you will be part of a forward-thinking, inclusive workplace that values collaboration, diversity, and professional growth. Our teams are committed to developing innovative solutions that make a tangible difference. Joining us means contributing to a dynamic global network and advancing your career in a supportive environment that recognises individual contribution and collective success.

If you are passionate about driving process excellence and eager to make an impact within a leading logistics organisation, we encourage you to apply for this exciting opportunity.

As a global organization, and as part of the CMA CGM Group, diversity is critical to our business success; only when we can reflect the cultures, languages, behaviors and local knowledge of our customers, we can succeed. By employing people with different experiences and abilities, we expand our knowledge and increase our creativity and innovation.

Please note: Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address: [e-mail]. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar.