Global Category Marketing, Associate Manager (7459)

BIC; Clichy; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

BIC seeks a Global Category Marketing Associate Manager to spearhead strategic growth initiatives for the Blade Excellence portfolio. This role will manage innovation, brand strategies, and operational functions while leading cross-functional teams. Ideal candidates will have a strong marketing background, particularly in consumer packaged goods, and a knack for project management in a fast-paced environment.

Qualifications

• Minimum 2-4 years of Marketing experience in CPG Innovation.
• Demonstrated project management and product/brand management experience.
• Strong financial acumen with experience managing brand budgets.

Responsabilités

• Support development of strategic business plans to meet annual brand targets.
• Lead cross-functional teams for disruptive innovation.
• Manage day-to-day operations of the global brand.

Connaissances

Project Management

Communication

Analytical Skills

Consumer Research

Problem Solving

Formation

Bachelors degree in Business Marketing or Business Administration

Outils

CRM

Market Research

Analytics

Description du poste

For over 75 years BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team youll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new sustainable and responsible ways.

Our roll up your sleeves and get the job done approach to work creates an environment where self-starters problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

Its a colorful world - make your mark by joining the BIC team today.

As Global Category Marketing Associate Manager you support the Senior Global Brand Manager in the delivery of Global multi-year growth strategies for the Blade Excellence portfolio. This role is responsible for leading Global innovation portfolio management executing brand growth strategies and managing the day-to-day operations of the business including innovation gate process brand content delivery business analysis budgeting and key brand initiatives.

Main Responsibilities :

• Supports the development of successful strategic business plans to deliver against annual brand targets.
• Global Innovation Leader : leading cross-functional teams to deliver multi-year disruptive innovation including identifying consumer insights coordinating and analyzing market trends and research partnering with R&D to identify and develop partnerships and technologies developing packaging and Commercial launch materials.
• Global Portfolio Management : support the execution of the global portfolio strategy based on consumers needs and occasions in alignment with the Brands Equity strategy. Define priority Need Spaces and Growth opportunities. Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy.
• Partners with the Global Brand Development team in the development and global roll out of creative communication and partnership campaigns.
• Supports the Regional Commercial teams go-to-market strategy and execution of aligned innovation launches on the core business and new items.
• Champions the day-to-day operational functions of the global brand including innovation gate process management and leading the teams budget management & invoicing

Qualifications :

• Bachelors degree in Business Marketing Business Administration or related field
• Minimum 2-4 years of Marketing experience in CPG Innovation a plus.
• Demonstrated project management experience
• Demonstrated product or brand management experience
• Excellent interpersonal communication and presentation skills
• Strong understanding and experience of both Qualitative / Quantitative consumer research with ability to pull out insights from the research
• Proven analytical skills with the ability to interpret data and translate into actionable recommendations for new innovation initiatives to feed brand growth
• Strong consumer-focused orientation and problem-solving skills. Ability to think and sell conceptually
• Ability to flex between strategic analytical and creative thinking with an open and entrepreneurial mindset
• Solid organizational and project management skills. Ability to work with cross-functional teams and cross-cultural environment manage and prioritize multiple projects deadlines and priorities
• Strong financial acumen & experience in managing brand budgets
• Highly motivated dedicated self-starter with ability to work independently
• Flexibility and resilience in a fast-moving environment

What would be a plus for us :

• Experience in innovation funnel and / or global launches
• Experience working with Panel data and consumer data / insights tools

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means

Required Experience :

Exec

Key Skills

Business Development,Business,Marketing,Company Website,General Managements,Communication,CRM,Market Research,Project Management,Content Marketing,Facebook,Email Campaigns,marketing collateral,Powerpoint,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1